Freelancer profile translated to English.

Description

Hello and welcome!

I am a senior graphic designer with over 15 years of experience, including 12 years in international advertising agencies (4A) in Taiwan and several years as a freelancer.

💡 My background has allowed me to develop strong expertise in branding, art direction, packaging, publishing, and advertising campaigns, both in print and digital. I work on various projects: brand image, communication materials, product launches, event campaigns, etc.

🎯 I am recognized for my ability to:

• translate strategic challenges into impactful visual concepts,

• manage a project from A to Z (creation, art direction, supervision of shoots, multi-channel adaptation),

• adapt to various sectors: mass retail, cosmetics, tech, telecom, automotive, etc.

📍 Based in France and Taiwan, I work exclusively remotely. I also offer intercultural knowledge of the Asian market, useful for brands communicating internationally or to a Chinese-speaking audience.

🛠️ Services offered:

— Art Direction

— Graphic Design & Visual Identity

— Packaging & Publishing

— Advertising Campaign Design

— Shoot Supervision (products, key visuals)

— Brand Creative Support

👉 Feel free to contact me to discuss your projects or for an initial brief!

Industry field of expertise

Languages

French
Native or bilingual
Chinese
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

WSK
Senior Graphic Designer
CULTURE
April 2022 - Today (4 years and 4 months)
Paris, France
As a freelance graphic designer, I assist brands from various sectors in designing their visual materials, from brand identity to packaging, including editorial design.
With over 15 years of experience, I combine rigor, creativity, and attention to detail to offer sustainable, coherent, and tailor-made graphic solutions.

Responsibilities:
• Creation of visual identities (logotype, graphic charter)
• Packaging design
• Editorial design (books, catalogs, brochures)
• Art direction for commercial shoots
• Visual communication consulting

I also have a good understanding of Asian and Chinese cultural codes, useful for international projects.
Logo Design Packaging Branding & Identity Print Graphics Book Cover
Dentsu One
Hybrid Graphic Designer
DIGITAL AND IT
March 2024 - November 2024 (8 months)
Taipei, Taiwan
Creation and implementation of creative concepts for online and offline advertising campaigns, in collaboration with internal teams and clients.
Hybrid work mode, combining in-office presence and remote work, to ensure both smooth communication and quality creative execution.

Clients: Chunghwa Telecom, VOLVO, Panasonic, etc.
Graphic Design Social Media Designer Landing Page Design Marketing Advertising
Dentsu
Creative Supervisor
DIGITAL AND IT
March 2014 - April 2022 (8 years and 1 month)
Taipei, Taiwan
As an associate creative director, I led the development of 360° advertising campaigns, from strategy to deployment, combining digital and traditional media.
I was responsible for creating impactful creative concepts and artistic supervision of productions, including video shoots, photo shoots, and campaign deliverables.

📌 Key Clients: TOYOTA, Tung Ho Steel, Kao Taiwan, LINE, Amway, Taiwan Mobile, Taiwan Beer, Watsons…
📌 Expertise: TV and digital advertising, brand storytelling, creative team management, coordination with production and media teams.
Advertising Branding and Visual Identity 360° Communication Social Media Shoot Organization