Kathia A.

Expert in marketing strategy, lead generation, and product marketing in the SaaS universe, I help companies design and execute high-performing strategies to maximize their customer acquisition and retention. With a data-driven approach, I manage innovative and effective campaigns to boost growth.

🌐 My Key Skills

Marketing Strategy & Product Positioning: Development and deployment of marketing strategies adapted to the needs of the SaaS market.

Lead Generation & Growth Marketing: Creation and optimization of multi-channel acquisition campaigns (SEO, SEA, Social Ads, emailing, automation, inbound marketing).

SaaS Product Marketing: Definition of product positioning, creation of key messages, and product lifecycle management to maximize adoption and retention.

Conversion Funnel Optimization: Analysis and performance improvement at each stage of the user journey.

Content Marketing & Copywriting: Writing impactful content (white papers, articles, case studies, webinars) to support inbound strategy.

Sales Enablement & Marketing-Sales Alignment: Design of sales support tools (product sheets, battlecards, sales presentations, brochures).

Marketing Automation & CRM: Implementation and management of automated workflows to nurture leads and improve the efficiency of sales actions.

Performance Analysis & Data Marketing: KPI tracking, reporting, and continuous campaign optimization.

🌟 Why Work With Me?

Strategic and operational approach, combining long-term vision and agile execution.

In-depth experience in B2B SaaS, with a keen understanding of the sector's needs and challenges.

Expertise in data marketing and performance optimization to ensure maximum ROI.

Ability to work in synergy with product, sales, and marketing teams for effective execution.