Freelancer profile translated to English.

Description

Fractional CMO specializing in marketing transformation for growing consumer brands.

I support companies in their brand strategy, international expansion, and optimization of their commercial performance. My approach combines strategic vision and operational excellence to accelerate growth.

Key expertise:

Brand strategy and positioning, go-to-market and international expansion, digital transformation and customer acquisition, marketing performance optimization, leadership of cross-functional teams

Areas of expertise:

Retail (fashion and premium), consumer goods, DTC/e-commerce, FMCG

Background:

Ex-Director of Strategic Planning Nike Paris, ex-consultant Kearney, 15+ years of supporting major international brands and fast-growing scale-ups

Recent assignments:

Complete DTC brand launch, Europe/US expansion strategy, multi-brand growth roadmaps, e-commerce performance optimization

Based in Paris. 3-6 month assignments in Europe and internationally.

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Independante
FRACTIONAL CMO & STRATEGIC CONSULTANT
E-COMMERCE
January 2024 - Today (2 years and 7 months)
Paris, France
• Marketing strategy consulting for DTC brands (FMCG, lifestyle, e-commerce) on positioning, marketing mix and acquisition roadmap.
• Creation and launch of a Shopify e-commerce platform including brand identity, product strategy, and full-funnel acquisition plan.
• Structuring of investor pitch and marketing plan for a non-alcoholic beverage brand, contributing to fundraising and initial sales.
• Post-acquisition support for an investor: marketing prioritization, market sizing and product/brand development opportunities.
E-commerce strategy Brand Strategy Strategic Planning Shopify Commercial strategy
Branded (scale-up DTC FMCG)
HEAD OF BRAND, CONTENT & SOCIAL MARKETING
January 2021 - January 2023 (2 years)
Paris, France
• Management of an international team of 14 people (Europe & US) in charge of 5 strategic brands (>€20M in revenue each).
• Definition and deployment of the global marketing calendar (Brand, Social, CRM, Performance). In coordination with the e-commerce teams, improving brand consistency and business impact.
• Conception and execution of 360° campaigns, from idea to multi-channel distribution — e.g. +200% YoY for a brand during Black Friday.
• Implementation of the first B2B & corporate marketing platform (website, PR, CRM HubSpot), generating 10+ strategic leads in 6 months and supporting M&A communication on 8 acquisitions.
• Strengthening internal expertise in brand storytelling, social media strategy and influence. Accelerating time-to-market and improving asset quality.
Nike
DIRECTOR, STRATEGIC PLANNING
January 2018 - January 2021 (3 years)
Paris, France
• Management of strategic planning for Nike France: defining business priorities, KPIs and omnichannel growth initiatives.
• Facilitation of cross-functional business reviews (Retail, DTC, Merchandising, Marketing) to align activation plans and optimize digital performance (conversion, traffic, engagement).
• Launch of consumer insights initiatives (social listening, CSR communication) to strengthen customer engagement.
• Close collaboration with retail, e-commerce and marketing teams to activate local campaigns, personalized according to market insights.