About Juliane
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Development of a visual identity for the agency brand, as well as personal brandWINE AND SPIRITSMarch 2026 - May 2026 (2 months)Summary of project requirements for us:The goal of the project was to develop a visual identity for an agency brand based on an existing personal brand. The central challenge was to strategically differentiate and simultaneously connect both brand worlds.We were expected to engage conceptually and design-wise with the question of how the personal brand and agency brand relate meaningfully to each other, where they need to differ, and how both can function independently without losing their common foundation.It was important not only for the visual design but, above all, for the strategic translation of the brand structure into a robust design system. This included the development of a clear framework on which a consistent visual identity could be built.The solution was intended to integrate the client's existing thoughts and ideas as well as be further developed through our own strategic and creative impulses. Therefore, we were not looking for a purely execution-oriented design process, but for active co-creation and further development of the brand logic.Another central aspect was transparent, structured, and comprehensible communication throughout the entire project duration, including clear questions, professional feedback loops, and continuous development of the results.In addition, a high standard was set for the design quality: well-thought-out typography, harmonious color palettes, consistent systems thinking, and a visual identity that is practical and applicable in everyday use. - Two do Studio GbRCreative DirectorAugust 2023 - Today (3 years)Graphic design studio focusing on corporate design, social media design, web design, and low-barrier design.
- Technische Hochschule DeggendorfGuest LecturerNovember 2020 - Today (5 years and 9 months)Seminar for female empowerment and entrepreneurship
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Education
- Master of Fine ArtsBauhaus University Weimar2022Master of Fine Arts - MFA, Design und angewandte Kunst
- Bachelor of Fine ArtsBauhaus University Weimar2018Bachelor of Fine Arts - BFA, Design und angewandte Kunst