Freelancer profile translated to English.
Back to original languageAbout Katharina
HEY, I AM KATHARINA.
I have a great passion for creating thoughtful corporate designs, delicious food & good coffee. The question arises about the commonality of these three things: Well, they are a symbol of creativity & the beauty in the individual. And that's exactly what I love.
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I have over 10 years of experience in graphic design:
DIGITAL DESIGN:
- UX / UI Design for mobile applications
- Creating social media posts
- Graphic support for websites
CORPORATE DESIGN / BRANDING / REBRANDING
for founders and small to medium-sized companies
- Logo development
- Typography
- Color concepts
- Creating Visual Brand Guides
PRINT & EDITORIAL DESIGN
- Concepts for magazines, books, brochures
- Cover design
- Layout & typesetting
- Final artwork
- Print management
PACKAGING DESIGN
- Concept & implementation
- Final artwork
- Marketing materials B2B and B2C
- Trade fair equipment
- Team lead of various design teams
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In recent years, I have had the opportunity to work in a wide variety of industries:
- Medicine / Health
- Law
- Real Estate
- Tech / Digitalization
- Food / Confectionery
- Sports
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The rate shown on my profile is negotiable to accommodate as many of my clients as possible. Therefore, please do not hesitate to contact me with any questions!
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- tatsächlich DESIGNGraphic DesignerARTS AND CRAFTSMay 2022 - Today (4 years and 3 months)Leipzig, Germany
- the nu company GmbHSenior Designer & Lead LinkAGRICULTUREMay 2020 - April 2022 (1 year and 11 months)Leipzig, Germany● Design of packaging such as flow packs, VPEs or seasonal items based on legal requirements, nu-illustration style and market research findings (Voice of the Customer)● Organization of challenges or creative meetings during the design phase● Final artwork & provision of packaging● Design of trade marketing materials based on corporate design● Further development of trade marketing materials (visual and content)● Final artwork & provision of all materials● Responsibility for approval & proof release● Design of offline advertising materials● Further development of CI● Maintenance and updating of the design database (Adobe Cloud)● Photo retouching● Creation of illustrations and graphics● Typographic & visual consultation for other departments● Coaching (interns, working students)
- Maciag GmbHHead Graphic Designer & Campaign ManagerE-COMMERCEJuly 2016 - May 2020 (3 years and 10 months)Leipzig, Germany● Visual support for shop relaunch● Planning and execution of weekly email campaigns● Planning & execution of individual campaigns / projects● Design of offline advertising materials (flyers, mailings, etc.)● Design of online advertising materials (social media postings, website banners, etc.)● Further development of CI● Maintenance and updating of the design database● Photo retouching● Creation of illustrations and graphics
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Education
- Bachelor of ArtsCoburg University of Applied Sciences2013Bachelor of Arts - BA, Innenarchitektur