About Katharina Paola
English
Native or bilingual
Spanish
Fluent
German
Native or bilingual
French
Conversational
Catalan
Conversational
Experience
- Freelancer Independent ContractorSenior B2B Marketing ConsultantTECHSeptember 2025 - July 2026 (11 months)SpainDeliver agile GTM strategic consulting and hands-on digital campaign execution for fast-growing international B2B tech clients. Build and deploy customized AI-powered marketing frameworks to streamline automated copy workflows and scale content velocity for remote teams.
- BASFSenior Marketing & Communications Expert (Acquired via Project)TECHApril 2024 - September 2025 (1 year and 5 months)Ludwigshafen, GermanyDirect Acquisition: Recruited directly by BASF post-company acquisition following outstanding GTM campaign delivery.Division Strategy: Spearheaded cross-functional marketing strategies for the enterprise Digital Services division.AI Leadership: Drove GenAI awareness initiatives and coached teams at the internal BASF Data & AI Academy.Keynote Speech “Be Wow Be You Be Your Own Idol” at Leadership Workshop “Digitalization of R&D and Data Science”
- Fasihi GmbHSenior Marketing Consultant & PodcasterTECHApril 2023 - April 2024 (1 year)GermanyM&A Marketing Initiatives: Led strategic marketing initiatives for the Accenture audit, building Innovation Labs and turning hesitant staff into featured domain experts. Alliances & BASF Acquisition: Secured the Liferay alliance, initiated SAP/Microsoft co-marketing, and managed key accounts—driving the company ' s acquisition by BASF and my direct recruitment.
Recommendations
Be the first to recommend Katharina Paola
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Magister Artium (M.A.) in Linguistics & Cultural StudiesUniversitat de Cordoba, Goethe Universität Munich2012Magister Artium (M.A.)
- Marketing, Data Science & AI – Harvard University, Massachusetts Institute of Technology (USA)Harvard University, Massachusetts Institute of Technology2016MOOC