KLFreelancer profile translated to English.
Back to original languageAbout Katharina
Hi, I'm Katharina and a real tech and IT girl. My heart beats for B2B and the German "Mittelstand" (SMEs). I am fast, clear, and a strong communicator. I enjoy brand and content development, positioning, storytelling, and packaging complex technical products into simple language the most. I love sales because that's where you really get to know how customers tick. I work well in teams, fully digital, and of course, use AI where it makes sense.
Since 2021, I have also been a Digital Transformation Consultant (IHK) and, in this role, contributed to the globalization of IT at TRUMPF and Qiagen in 2023 and 2024.
German
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
München (up to 50km)
Experience
- MediaMarktFreelance CopywriterRETAIL (LARGE RETAILERS)April 2016 - September 2018 (2 years and 5 months)München, GermanyAs a freelance concept developer & copywriter, I developed and wrote copy for campaigns with colleagues on-site in the Mediamarkt-Saturn's in-house agency (Redblue), and also conceptualized the company's internal digital presences (Employer Branding).
- SAPFreelance CopywriterJune 2014 - April 2025 (10 years and 10 months)München, GermanyFrom 2014 to the present, I have been a permanent freelance copywriter for SAP Customer Experience DACH (Events & CRM). Here I work with various teams and support solution and event communication. I work a lot in lead generation and direct marketing (e-mailers, white papers, one-pagers, references, use cases).
- Maria Galland GmbHFreelance CopywriterMarch 2013 - December 2014 (1 year and 9 months)München, GermanyAs a concept developer & copywriter, I supported the institute brand's marketing. Here I primarily developed B2B communication for retailers (cosmetic studios), but also campaigns for new products.
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Education
- Magister ArtiumUniversity of Erlangen-Nuremberg2007Theater- und Medienwissenschaften
- Diplom KommunikationswirtBavarian Academy for Advertising & Marketing2011Ein Generalausbildung für den Bereich Werbung und Marketing