Freelancer profile translated to English.
Back to original languageAbout Katharina
Journalist with over 10 years of experience in the Swiss ICT industry. I write well-founded content on business software, IT innovations, digital policy, and cybersecurity.
My strength lies in processing technically demanding content in an understandable, precise, and target-group-oriented manner – without losing depth. Thanks to my journalistic work, I know the Swiss tech scene and its most important players very well and have a broad network.
I support companies, media, and organizations in creating high-quality content – from technical articles and white papers to blog posts and social media content to interviews in German and English.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Zürich (up to 50km)
Experience
- Winsider AGEditor / Deputy Editor-in-Chief / Editor-in-ChiefApril 2015 - September 2025 (10 years and 5 months)Winterthur, Switzerland
- Research, writing, and editing editorial texts on ICT economy, cybersecurity, and digital policy – from short news items to multi-part analyses
- C-level interviews as well as reporting from national and international tech conferences and trade events
- Briefing and supervision of freelance authors and columnists to ensure quality and editorial style
- Moderation and post-production of the podcast “Die IT-Woche”
- Development and introduction of new content formats to increase reach, as well as creation of the editorial style guide (Vademecum)
- Responsibility for newsletter production and distribution, including performance analysis and continuous optimization
- Qontis AGEditorFebruary 2013 - March 2015 (2 years and 1 month)
- Research and creation of editorial content on personal finance, investing, saving, and budget planning for a broad B2C audience
- Search engine optimization (SEO) as well as management of AdWords campaigns to increase organic and paid reach
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Education
- Master of ArtsUniversity of Zurich2011Diplomstudium Englische Sprach- und Literaturwissenschaften