Freelancer profile translated to English.
Back to original languageAbout Katerina
Hello, my name is Katerina ✨
With 6 years of experience as a Social Media Manager in France and internationally at Auchan, Okaïdi & Obaïbi, and Camaieu, I leverage my diverse experiences to support you in developing and deploying Social Media and Content strategies:
What could I bring to your project?
👩🏫 STRATEGY:
- Analysis & audit of your social media strategy
- Strategic recommendations
- Development of the strategy from A to Z for France and International (content, graphic charter, community management, paid strategy, KPI definition) in line with 360° communication
📸 CONTENT
- Creation of original and viral content (reels, TikTok, carousels, value-driven content).
- Organization and follow-up of shoots
- Creation of editorial calendars, planning, and publication on Facebook, Instagram, Pinterest, TikTok...
💌 INFLUENCE MARKETING
- Implementation of influence campaigns, organization of events with influencers, measurement of campaign performance
📶 ANALYSIS AND REPORTING
- Definition and monitoring of KPIs (qualitative and quantitative)
- Creation of reporting templates
👩🏫 TRAINING
- Team training, organization of webinars, workshops
- Development of guidelines for internal teams
Recently, I have completed my expertise in the interior design sector through a one-year training program with the MMI Déco training organization.
Shall we discuss your projects together?
French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Ukrainian
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 20km), Bruxelles (up to 10km)
Experience
- CamaieuHead of Social MediaFASHION AND COSMETICSApril 2022 - October 2022 (6 months)Social Media Strategy and campaigns management Content creation (Instagram,TikTok, Pinterest,Facebook)Shootings and events organizationLive shopping managementKPI's set-up and reportingInfluence strategyTeam management
- OKAIDIInternational Social Media ManagerFASHION AND COSMETICSMay 2020 - April 2022 (1 year and 11 months)Roubaix, FranceConstruction and animation of the social network strategy of the Okaidi and Obaibi brands, international deployment (presence in 40 countries);Development of the international editorial calendar in collaboration with country marketing.Construction of the animation plan (customer activations, influencers, media plan)ROIs' set-up of the campaigns and Global reportingsBudget development and day-to-day managementCollaboration with digital, marketing and product teams for a 360° vision
- AUCHAN RETAIL INTERNATIONALContent & Social Media ManagerRETAIL (LARGE RETAILERS)September 2015 - May 2020 (4 years and 8 months)Lille, FranceDesign and implementation of the group's SOCIAL NETWORK STRATEGY at the global level (14 countries, 4 million fans)BRAND CONTENT: content strategy and production, graphic charter, international guidelines, monthly editorial calendarTRANSVERSAL MANAGEMENT (animation and support of Community Managers (20 people). Organization of training (more than 100 hours of Workshop trades).ANALYTICS: creation of reporting and monitoring of socialmedia KPIs (qualitative and quantitative)PROJECT MANAGEMENT: Budget and roadmap management, tender management, management of external partners
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Education
- Master of ManagementUniversité d'Auvergne Clermont2012Master Management
- Master MarketingNational University of Trade and Economics2011Master Marketing