Katell Chaigneau

I bring you my 15 years of expertise as a Collection Manager / Product Manager within international ready-to-wear brands such as ZARA, CELIO, TALLY WEIJL, and OXBOW.

My role is to support you in making your collections complete, compliant, and profitable in the shortest possible time.

My experience allows me to master the entire collection process.

Expert in Women's / Men's Ready-to-Wear knitwear and woven fabrics, as well as Accessories (belts, bags, scarves, headwear) and Swimwear.

I can offer you:

Strategic and creative recommendations:

- Prepare and frame a season: review, sales analysis

- Your market positioning: trend study, competition / brand identity

- Organize your backward planning

- Assist you with your purchasing budget

- Structure and segment your product offering

- Create your collection plan

- Balance your collection, product pyramid, price/margin/ROI positioning

Operational support and follow-up:

- During your supplier meetings

- Source your suppliers/materials

- Develop your collections (themes, scheduling)

- Perform technical product refinement

- Negotiate purchase prices, determine cost prices and selling prices

- Optimize your product margin: Key criteria for building a collection

I also work on organizing your product/style/sales teams to provide recommendations and increase reactivity/competitiveness.

Looking forward to discussing your needs and my services.