Kate-Lï Colin

I was notably in charge of the leading fashion eyewear magazine in France: Lunettes Galerie. It showcases eyewear as beautiful fashion pieces, art, innovation, and creativity, alongside cross-disciplinary features dedicated to ready-to-wear, fashion shows, sports, design, architecture, and many other cultural topics such as new books and current exhibitions. Indeed, seeing well also means enjoying observing a work of art, a book...

- Writing and publishing health articles (Guide de la Vue) as well as fashion eyewear and cultural content (Lunettes Galerie), ensuring editorial coherence and the visual quality of the pages.

- Creation and integration of professional pages dedicated to players in the visual health sector (opticians, ophthalmologists, orthoptists), as part of the launch of an innovative new digital service. This service, without e-commerce, comparable to a "Booking.com for vision," allowed professionals to adapt their visibility according to the subscription formulas: adding contact information, integrating visuals, animated banners, photos, customer reviews...

I also collaborated with eyewear brands for the creation and updating of their partner pages (brands, collections, visuals, points of sale).

- Creation, animation, and management of content on social networks / Adaptation of messages according to channels and target audiences.

- Definition of editorial calendars and planning of publications across all platforms.

- Performance analysis and strategy adjustment based on key indicators (engagement, reach, community growth).

- Press Relations

- Editorial management and promotion of partner brands, through the integration of their visuals, press releases, and visual selections in our digital media, according to publication agreements and allocated visibility budgets.

Supervision and editorial direction of the boutiques, ensuring the harmony and coherence of their respective universes.

Creation, animation, and management of content on social networks / Adaptation of messages according to channels and target audiences.

Creation, distribution, and performance analysis of emailing & newsletters campaigns.

Creation of print and web materials.

Artistic direction assistance.

Visual merchandising.

Referencing and uploading new products.

Launch of the new flocking activity.

Partnerships