Kate Brook-Hart

As the Head of Product Design at ASOS, I oversaw user research, customer experience, and UI design across all digital platforms. I led the Product Design team, collaborating with Product Managers and department Heads to define strategic roadmaps and drive initiatives. I ensured cohesive execution of our Product strategy, working closely with the development team to integrate design direction seamlessly. I identified resource gaps, recruited talent, and managed Lead and Senior Product Designers, providing hands-on coaching and expert advice. As a design thought leader, I fostered a culture of innovation, diversity, and transparency, and refined design processes to evolve our global design and accessibility standards.

I led the design services team including UX, UI and digital designers, overseeing the creation of innovative and compelling design solutions for clients. I collaborated with key stakeholders and clients including adidas, Magnet Kitchens, Vans, and Co-op to understand business objectives and translate them into effective design strategies. My role involved driving the delivery of high-quality design services and ensuring client satisfaction.

During my time at Biglight, I led the user interface design team, focusing on creating intuitive and visually appealing interfaces for various digital products. I worked closely with clients such as VF Group (Timberland, Vans, North Face, Dickies), George ASDA, Brakes, Ann Summers, Furniture Village, Ordo, Prezzo and Euro Car Parts, to understand their requirements and translate them into engaging design solutions.