Freelancer profile translated to English.
Back to original languageAbout Katarina
I create tailor-made content with you that immediately appeals to your target audience. Whether serious and scientific or with high emotional involvement, my text concepts tell stories and get to the point.
I look forward to your inquiry!
Key Topics:
/ E-commerce
/ Software and IT solutions (B2B)
/ Healthcare: Online pharmacies, service providers, and medical practices
/ Real estate industry
/ Online marketing, customer journey, and customer experience
/ Cultural and creative industries
/ Business topics
/ Press texts and journalistic texts
E-commerce
/ Landing pages, blog posts, guide texts, and advertorials
/ Product and category texts for online shops
/ Welovebags, Koffer.com, Shop-Apotheke, Schultz-Büromöbel, iGraal, Andronaco (Italian Wines & Delicacies)
Websites and News Blogs
/ AllDent Dental Center: Text concepts for multiple locations
/ TIM-Company: Articles on online marketing in healthcare with a focus
on local SEO, reputation management, web design for medical practices, link building,
OnPage and OffPage SEO
/ Fivecode: Key topics SEO, SEA, WordPress, plugin development, Woo-
Commerce
/ alfapura.ch: Text concept for website launch (water-based, pollutant-free adhesives
for circular products with Cradle to Cradle certification)
/ Maximilian Meyer Hair & Beauty Experts: Text concept for website relaunch
Technical Texts and Journalistic Texts (Topic Overview)
/ Cloud-based POS systems with certified TSE
/ Cost per hire: Utilizing optimization potential
/ News Blog Upgradeyourself.ch: Digital transformation, Leadership 4.0, process optimization and organizational development, generational mix
in companies, consulting with AI
/ Beratung.de: Articles on real estate purchase and financing
/ Thesis work: Proofreading, editing
/ Further articles on financial products, logistics processes, online marketing, customer experience, and customer journey
German
Native or bilingual
English
Conversational
Can work on-site
Leipzig (up to 50km)
Experience
- SkillCert Software GmbHWorking Student MarketingSOFTWARE PUBLISHINGJune 2015 - January 2016 (8 months)Leipzig, GermanySkillCert Software GmbH offers customers a lean, efficient, and powerful tool for personnel management, scheduling, and personnel development. My areas of work:/ Conception and setup of the SkillCert newsletter (Cleverreach),/ Development of the marketing concept,/ Editorial support of the website (WordPress),/ Event organization,/ Creation and communication of press releases,/ Design of print advertising materials (flyers, white papers, roll-ups, business cards),/ Social media marketing.
- Edition Peters GroupWorking Student Interface Marketing and SalesPUBLISHINGSeptember 2014 - April 2015 (8 months)Leipzig, GermanySheet music publisher for classical music/ Website support/ Event preparation/ Layout design of print advertising materials/ Collaboration with graphic agencies/ Social media marketing
- UmweltbundesamtSpecialist for Media and Information ServicesPUBLIC SECTORJuly 2009 - September 2010 (1 year and 3 months)Dessau-Roßlau, Germany/ Text and layout for information materials on air quality/ Information preparation for internet, intranet, and presentations/ Participation in technical topics in the field of air quality (research, reporting to the EU Commission)/ Organizational activities, data structure, filing, event preparation
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Education
- Bachelor of Arts - BAHTWK Leipzig2013Betriebswirtschaftliches Studium mit Schwerpunkt auf Verlagswesen / Buchhandel / Medienunternehmen Studienschwerpunkt Pressemanagement: Studiengangszeitschrift Leipziger Lerche / Redaktion, Layout, Marketing
- Master of Arts - MAHTWK Leipzig2016Betriebswirtschaftliches Studium mit Schwerpunkt auf Verlagswesen / Buchhandel / Medienunternehmen