Freelancer profile translated to English.

Description

Specialist in offer marketing strategy, I support SMEs & freelancers on 5 aspects:

Value proposition & positioning

Market research (quant/qual/monitoring)

30-60-90 day roadmap

Execution/PMO

Smart pricing (perceived value, discounts, automation).

Objective: + clarity, + conversion, + margin, without unnecessary complexity.

What I do

Positioning & messaging: promise, differentiation, messaging house, 30-sec pitch.

Research: segmentation/personas, sizing, message/price testing (Van Westendorp, Gabor-Granger if relevant).

Strategy & GTM: ICP, offerings, channels, 30-60-90 plan, KPIs & governance.

Execution: PMO, rituals, backlog & sprints, skills transfer.

Pricing: margin diagnosis, Good-Better-Best, discounts/fences, CPQ/CRM, ROI calculator.

Typical results

Offering understood in 10 seconds → increased conversion rate.

Prioritized segments & opportunities → better allocated budgets.

Readable roadmap → aligned teams and established rituals.

Margin +1 to +3 pts (depending on context) via pricing structure & controlled discounts.

Method: pragmatic, data-informed, operational deliverables (DOCX, Excel, dashboards), autonomy transfer in ≤ 8 weeks.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 10km), Strasbourg (up to 10km), Lille (up to 10km), Rennes (up to 10km)

Kashira Conseil
Sales Strategy & Pricing Consultant
CONSULTING AND AUDITS
June 2023 - Today (3 years)
France
🧠 Independent Offer Strategy & Market Development Consultant

I help B2B and B2C companies audit their offerings, analyze their markets, and structure their growth strategies. My approach is analytical, results-oriented, and deeply human. I address issues related to positioning, segmentation, pricing strategy, launching new offerings, and optimizing marketing/purchasing processes.

🔍 Examples of services:

- Restructuring of purchasing/marketing departments → reduced workload, improved processes, repositioned product offering
- Launch of new product lines → positioning and product mix, go-to-market strategy -> increased revenue generated
- Implementation of pricing strategies → automation of statements, criteria for dynamic pricing -> increased margin

🎯 My goal:to help you make informed decisions, aligned with your business challenges, with concrete, measurable, and sustainable solutions.
Sales Strategy Audit Market Research Pricing Strategy Benchmarking and Competitive Analysis
Bureau Vallée
Marketing Purchasing Manager
RETAIL (SMALL BUSINESS)
July 2021 - June 2023 (1 year and 11 months)
Les Clayes-sous-Bois, France
📍 International Scope: 9 markets – 150 suppliers – Private Label – Management of about ten market managers

🎯 Missions:
Group purchasing strategy management: negotiation of international contracts with 150 suppliers.
Development of annual budgets and monitoring of performance indicators.
Definition and deployment of multi-channel marketing strategy across 9 markets (B2B and B2C).
Implementation of promotional campaigns and harmonization of marketing actions
Market analysis, customer behavior, and competitive intelligence.
Development of Private Labels: complete product lifecycle management.
✅ Results:
Improved margins through optimization of purchasing conditions
Strengthened marketing consistency and synergies between markets.
Upgraded private label brands, with a direct impact on profitability.
Better purchasing/marketing coordination, fostering agility and overall performance.
Benchmarking and Competitive Analysis Marketing Strategy Sales Strategy B2B Marketing Promotional Marketing
Bureau Vallée
Purchasing/Marketing Department Head
RETAIL (SMALL BUSINESS)
January 2017 - August 2021 (4 years and 7 months)
Les Clayes-sous-Bois, France
📍 International Scope: 4 markets – 50 suppliers – Private Label – Team of 4 market managers

🎯 Missions:
Management of purchasing strategies for stationery, leather goods, and general services categories.
Negotiation of national and international supplier contracts (approx. 50 partners).
Development and monitoring of annual budgets per category.
Definition and implementation of marketing and promotional strategy across 4 markets.
Competitive analysis and consumer research to guide assortment and positioning.
Development of private labels: repositioning of ranges and product mix optimization.
Management of a multidisciplinary team of 4 employees (purchasing, marketing, product).

✅ Results:
Optimization of purchasing costs through targeted renegotiation of supplier terms.
Clarified product positioning, with a positive impact on sales and profitability.
Revitalized private labels, with double-digit growth in key ranges.
Streamlined internal processes, improving coordination between purchasing and marketing functions.
Benchmarking and Competitive Analysis Market Research Competitor Analysis Marketing Strategy Promotional Marketing

Check out Yann's experience

Salomé

Dirigeante - UTERA SANA

Reviewed on 4/24/2026

Yann's support is very high quality, he perfectly met the mission and was of great help. Available and pedagogical, I recommend him and will not hesitate to call on him again.

Aymeric

AXIO DEVELOPPEMENT

Reviewed on 6/25/2025

I had the chance to be supported by Yann LAGRUE in structuring my service offering, and I can only praise the quality of his intervention. Thanks to his listening skills, analytical abilities, and high-value advice, I was able to clarify my positioning and build a coherent, clear, and impactful offering. Yann has that rare ability to ask the right questions and propose immediately operational solutions. I recommend him without hesitation to any company or professional looking to structure their offering or gain strategic clarity.