Freelancer profile translated to English.
Back to original languageAbout Karyne
I am Karyne Lauhon, a passionate UX/UI Designer with solid expertise in creating fluid and intuitive user experiences. I assist companies in designing user-centered digital products, adopting an empathetic and rigorous approach to meet user needs while achieving business objectives.
My atypical background sets me apart: before specializing in UX design, I worked as a stylist and communications manager. These experiences have allowed me to develop a keen sense of aesthetics, a fine understanding of visual communication, and an ability to create engaging and harmonious interfaces. Thanks to my background in styling, I pay particular attention to visual details and the consistency of graphic identities. My role as a communications manager taught me how to develop clear and impactful strategies, which I now integrate into my UX projects.
Today, I offer my freelance services for UX/UI design missions, from user research to interface design, including the creation of interactive prototypes. I am convinced that my multidisciplinary skills bring unique value to every project I work on.
If you are looking for a designer capable of combining creativity, strategy, and user experience, do not hesitate to contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EUROP'CONDUITEUX Designer / Communications ManagerJanuary 2023 - May 2024 (1 year and 4 months)Seine-Saint-Denis, FranceObjective: To improve the overall experience of driving school clients and prospects by offering effective communication, attractive visual materials, and a user-friendly interface, while contributing to increasing the company's visibility.• Management of offline external communication content (printed publications such as brochures, flyers, posters...) and internal content (creation of relevant, informative, and engaging content for employees, editorial calendar coordination...)• Project coordination with external service providers (improvement and monitoring of SEO and SEA strategies) UX Design & Web Design:• Design of web interfaces for the website redesign based on research phase results (25% increase in visits)• Creation of prototypes for a new scheduling coordination feature (automatic reminders for students)• Proposal for a brand image improvement strategy (analysis of user journeys to identify areas for improvement and mockups created for the company's new storefront)
- L'Union des Aéroports Français (UAF)Digital Communications Manager / Web / Social MediaOctober 2021 - September 2022 (11 months)Paris, FranceObjective: To contribute to the development of UAF's digital communication strategy in consultation with the communications manager and the management.Communication:• Development of the annual communication plan (creation of a strategy aligned with the organization's objectives.)• Management of communication projects (management and coordination of internal and external communication projects, covering online channels: social media (6 posts per week and retweets), intranet, CRM; and offline channels: events, printed publications.) / (an increase of 31% for Twitter and 42% for LinkedIn, in 1 year) UX Design & Web Designer:• Analysis, collection, and integration of user feedback to understand their perceptions (improves user experience and adjusts communication strategies)• Regular evaluation of communication actions' performance (analysis of results and proposals for adjustments to optimize campaign effectiveness)Event Organization:• Organization and participation in trade shows and exhibitions (conferences, French and Francophone Airport Meetings 2022)
- HapauloUX-UI DesignerApril 2022 - June 2022 (2 months)Paris, FranceObjective: To create a platform connecting parents, children with disabilities, and babysitters, formerly known as Atypicall.Project carried out using Design Sprint and Agile methodology. User Research:• Conducting user interviewsData Analysis:• Organizing brainstorming and ideation workshops to refine and prioritize the most crucial features (Using the "Six to One" method)Wireframing and Prototyping:• UX/UI design and interface design of the platform for children with disabilities (user journey, wireframe, xmap)Visual Design:• Proposal for a brand image improvement strategy
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Education
- Communication Management and Digital StrategySUP DE PUB2022Option : UX Management et stratégie d’innovation Projet de l’année : création d'une start-up (note : 16,5)
- Bachelor of Fashion DesignMJM GRAPHIC DESIGN2012- Recherche tendance - Réalisation de books créatifs - Marketing - Gestion de production - Vetigraph - Illustration - Planche tendance - Plan de collection - Réalisation d'une collection sous un thème donné (le recyclage) dessins, book, réalisation des tissus, patronage, couture... - Patronage - couture main et machine - art - anglais Partiel : mention bien Activités et associations : Salon du Chocolat, styliste en partenariat avec des chocoloatiers