About Karuna
I am a results-oriented professional with over 13 years of experience in digital advertising, with a proven track record of leading and managing cross-functional teams to deliver successful projects with business impact. I love working with you to understand your business objectives and how we can use marketing to achieve your goals while keeping the consumer at its heart. I am a trained agile practitioner and am working on my PRINCE2 Qualification. I am also trained in customer journey mapping and running workshops.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Open X - WPP MediaGlobal Audience Strategy DirectorJuly 2025 - Today (11 months)London, United KingdomDriving audience planning sophistication and consistency and client ready intelligence for TCCC• Owning and running global efficiency programmes including MTO to ensure OU adoption and governance• Managing and evolving the Taxonomy and Audience Library project, by transforming fragmented naming conventions into a structured, scalable system that applies our framework enabling cross market learnings and exportability• Working with JBP partners to operationalise and implement the new audience framework
- Tug AgencySTRATEGY DIRECTORSeptember 2024 - January 2025 (4 months)London, UKDrove revenue growth and optimised existing client relationships by streamlining processes and bringing consumer lead strategy to performance media• Provided strategic leadership to five new business opportunities building framework linking business goals to media KPIs• Improved processes for pitches and client QBRs to include consumer insight and data driven action plan leading to improved client feedback
- ReckittCX MANAGERJanuary 2022 - September 2023 (1 year and 8 months)London, UKLead media strategy and activation for key brands Vanish and Harpic focussing on omnichannel execution in the consumer journey path, ensuring consistency across online and offline touchpoints. .• Pioneered the CX role in Reckitt as part of our Digital Transformation journey. Facilitated the knowledge share of this with over seven other markets and functional teams by running training workshops and consulting on projects• Streamlined existing ways of working and launched framework linking together owned, earned, retail and e-commerce channels across the business, in collaboration with other CX managers. This initiative marked a significant first for the company, leading to increased collaboration across teams which in resulted in 100% improvement in efficiency, effectiveness and consistency• Developed overarching Search strategy by collaborating with PPC and SEO leads that was rolled out across all six core. Brands in the UK market• Identified Influencer marketing as key opportunity for Vanish and launched the first campaign for the brand and market achieving campaign objectives and driving 120% more traffic to power nascent CRM strategy• Fostered relationships with media and creative agencies to bridge gap between business goals and measurable media KP Is by writing clear, actionable briefs to ensure content that was exciting and engaging for consumers AUDIENCE STRATEGY MANAGER
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Education
- Bachelor of Arts in PsychologyChrist College - Bangalore2008BACHELOR OF ARTS ENGLISH + PSYCHOLOGY First Class
- Master of Arts in JournalismLond2012MASTERS JOURNALISM First Class