About Karoona
Experience
- Peclers ParisSTYLISTFASHION AND COSMETICSJanuary 2017 - June 2017 (5 months)Paris, France- Strategic and style analysis and recommendations.- Creation of themes, color palettes, material and iconographic research.- Consulting for ready-to-wear and textile brands (Clients: Pimkie, La Redoute...)
- ELLE INTERNATIONALProduct Development ManagerFASHION AND COSMETICSMay 2018 - Today (8 years)Paris, FranceResponsible for the product development of 40 brands under the ELLE LICENSE across 3 continents (EUROPE/ASIA/AMERICAS) for Men, Women & Children and home decor.- Participation in the development and validation of collections for the following categories: Accessories, Apparel, Sportswear, Lingerie/Swimwear, Leather Goods, and Home Decor for our ELLE partners.- Analysis of subsequent collection sales, trends, and benchmarks to optimize new collections.Actions taken:- Creation of specific content (trend books, graphic proposals...) provided to each licensee in need.- Implementation of a digital library dedicated to each brand for internal exchange.- Assistance in the qualitative construction of collections, proper communication of the ELLE brand DNA, and ultimately strengthening relationships with our partners.- Management of coordination between the design department's proposals and the requests from our various clients.- Management and sharing of internal data (design content such as trend books...) for our international offices.- Responsible for packaging validation in close collaboration with the design department.
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