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Karl P.KP

Karl P.

360° & Digital Communication Consultant

€500/day
Rennes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Karl

🚀 Looking to meet performance challenges 🏆 in your business?
I will guide and support you with kindness, transparency, and trust, to assess your strategic issues & propose tailor-made solutions to address them.

Ready to support your brand or company in achieving its goals, my main mission is to take charge of or strengthen your communication function.

Content creation, writing, planning, community management… I will help you gain visibility while freeing up your time.

**My scope of intervention covers various aspects**: branding - definition of a brand platform / creation of impactful messages and formats by creating an editorial line and managing the production of new communication materials / internal and external communication consulting / management of digital issues such as website creation, social media management (content and campaigns), as well as SEO/SEA by being the privileged contact with internal teams, developers, and stakeholders involved.


I am a resource for working on substance & form, directly or through delegation, and thanks to my network of trusted partners, this allows me to activate the levers essential to your performance objectives.

đź’Ş Let's discuss your brand/company, your strategic objectives, and the challenges you are facing to evaluate the ideal support.

Retail (Small Business)
Construction
Real Estate
Fashion and Cosmetics

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Rennes (up to 30km), Paris (up to 10km), Saint-Malo (up to 50km)

Experience

  • Groupe CGIE - Maisons Vivalia
    Communication & Marketing Manager
    CIVIL ENGINEERING
    February 2023 - June 2023 (5 months)
    Rennes, France
    Development of a single-family home franchise created in 2018 & support for a network of members.

    - Brand definition: brand platform, branding, graphic charter
    - Digital communication management: SEO, SEA, e-mailing, netlinking, Ads campaigns,
    social media optimization & management
    - Definition and implementation of the operational marketing action plan (4 key periods/year)
    - Internal / event communication management: Slack, Monday, Seminars

    360° Communication Communication Strategy Branding Digital Communication Brand and Identity Brand Platform SEO Strategy
  • NUWEN - groupe Roullier
    Communication Manager
    FASHION AND COSMETICS
    February 2020 - July 2020 (6 months)
    Dinard, Bretagne, France
    Launch of a new mass-market cosmetics brand
    New position - Permanent contract

    • Brand definition: branding, positioning, graphic & editorial charter
    • Define communication and media strategy, set communication action budget
    • Implementation of digital communication and KPI monitoring: website creation, social media, e-commerce platform, referencing, SEO, e-reputation, influencers
    Branding Media Communication Strategy Brand Platform Brand and Identity
  • LaforĂŞt France
    Marketing/Communication Project Manager
    REAL ESTATE
    June 2017 - July 2018 (1 year and 1 month)
    Levallois-Perret
    Franchise management
    sector: Real Estate - Network of 700 franchised stores

    • Definition and implementation of the operational marketing action plan: 3 key periods per year
    • Overhaul of local operational communication with the creation of a single ordering platform for the network's local communication
    • Press Relations & Social Media: management of the PR agency & social media management
    Press Relations Communication Strategy Communication Print Communication Visual Communication
Check out Karl's experience

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Education

  • Master in Marketing Management
    EDC Paris Business School
    2009
  • Master's Degree (Bac+5)
    EDC - School for Executives and Business Creators
    2009
    Mémoire de recherches appliquées : L'image au sein de la communication événementielle
Check out Karl's education

Skill set (32)

Communication Strategy
Branding
360° Communication
Digital Communication
Print Communication
Direct Marketing
Positioning Strategy
Project Management
Digital Marketing
Retail Marketing
Marketing Communications
Corporate Communications
Brand Management
Marketing Communication
Corporate Communication
Social Media
Brand Management
Training
Brand and Identity
Brand Platform
SEO Strategy
Media
Press Relations
Communication
Visual Communication
Business Strategy
Brand Content
CRM
Loyalty
Print Project Management
Event Management
Customer Relationship Management (CRM)

Categories