Freelancer profile translated to English.
Back to original languageAbout Karl Kevin
👉 Passionate about digital marketing, I am a Google Ads expert and I support you in achieving your various objectives:
- E-commerce Traffic
- Target CPA Optimization
- Revenue Development
- Campaign Profitability Optimization (ROAS)
- Visibility and Brand Awareness
🚀 2.5 years of experience in marketing, including 1.5 years in a SEA agency:
- Up to €2.5M managed/year.
- Budgets ranging from a few thousand euros to several hundred per month.
- Various types of clients supported, from VSEs to large groups.
Assignments carried out:
- Google Ads account audits
- Google Ads campaign restructuring
- Google Ads campaign management and optimization
- Reporting (weekly and monthly) and analysis of various KPIs
🎯 References: Carrefour France, La Compagnie du Lit, Credit Agricole, MyAmericanShop, Vogel's...etc
Sectors:
E-commerce: Food, Non-Food, Services (Drive, Delivery...)
Lead Generation: Insurance...
Leverage used: Google Ads (Search, Shopping, Display), Microsoft Advertising (Bing Ads)
Feel free to contact me 😉
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- LabeliumPaid Search ConsultantCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 4 months)Client: CarrefourScope: Food, Services (Delivery, Drive), Carrefour MarketplaceGeographic area: All of France- Management of Google Ads / Bing Ads campaigns: advanced audience strategy, management of advertising budgets, strategic recommendations- Campaign optimization and implementation of the latest features: Seasonality Adjustments, PMAX, Similar Audience, Automation (tCPA, tROAS)- Management of the client relationship on an operational level (Weekly calls & presentations, analysis of actions taken through various tools)- Understanding of Product Feed management
- AD'S UP CONSULTINGSEA ConsultantCONSULTING AND AUDITSJuly 2021 - January 2022 (7 months)Paris, FranceClients: La Compagnie du Lit, My American Shop, Vogels, Credit Agricole (PACA)Geographic area: France, Belgium- Construction, management, and optimization of Google Ads & Bing campaigns- Data analysis & strategic recommendations- Keyword research generating traffic according to clients' universes- Support & advice on search marketing strategies
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Education
- Master of Sciences in Data Science & Digital MarketingEmlyon business School2021