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Karlijn Sophie De WaalKS

Karlijn Sophie De Waal

Online Marketeer & Project Management

€680/day
Amsterdam, NL
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Karlijn Sophie

⭐️ Time to sharpen up your online marketing again? Want to grow in online visibility or just get a grip on your marketing activities again? Are you stuck in planning, execution, or direction?

✅ Then I'd love to help. I'm Karlijn, a freelance marketer with a realistic approach and broad experience in online marketing. No empty promises or vague plans, but practical solutions and clear steps that really work. Whether you're a start-up just beginning, an SME looking to scale up, or an established organization wanting to take steps in online marketing, I'll think along and get it done.

🤝 In recent years, I've helped companies build a strong online foundation, launch new brands, and seize growth opportunities. From strategy to execution, always with structure, creativity, and a healthy dose of energy. And if I don't have the right expertise myself? Then I'll bring someone from my network in, so you always get what you need.

☕ Does this sound like something for you? I'd love to meet.

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Looking for a freelance marketer who drives growth, without the noise or empty promises?
With a realistic, creative, and energetic approach, I help organizations move forward. Whether you're just starting out, in the midst of a transition, or ready for the next step. I bring structure, seize opportunities, and elevate your marketing to a higher level.

I work for diverse organizations. From start-ups and scale-ups to municipalities, governments, and SMEs. Always with clear communication, a practical approach, and an eye for what's truly needed to make an impact.

I contribute ideas, quickly identify opportunities, and work in a structured way to remain flexible. Good preparation provides room to adjust when necessary. This way, we ensure that projects not only start but also successfully land.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • French

    Basic

Can work on-site
Amsterdam (up to 50km), Utrecht (up to 50km)

Experience

  • Growthdotcom
    Start-up Marketeer
    DIGITAL AND IT
    August 2025 - May 2026 (9 months)
    Laren, Netherlands
    As a Freelance Start-up Specialist at Growthdotcom, I am responsible for marketing, streamlined internal processes, and smooth onboarding of new clients. I bring structure, pace, and clear communication so that plans are executed and teams collaborate effectively. My focus is on smart combination of AI, automation, and personal guidance to achieve results faster.

    Core of my role
    - Setting up, optimizing, and ensuring internal processes
    - Onboarding new clients from kick-off to running campaigns
    - Website management and further development in line with the proposition
    - Setting up email automation, including copy and flows
    - Starting up and managing the online community
    - Relationship management with suppliers and partners
    - Support in the sales process for new clients
    - Right hand to the owner for prioritization and progress

    At Growthdotcom, we believe that sales organizations and entrepreneurs grow faster with the right mix of AI, smart automation, and personal guidance from experienced sales experts. I bring structure and positive energy to make that happen daily.
    Internal Communication Sales Funnel Sales Manager Operations Management Account Management
  • Karlijn Sophie
    Starting-up Specialist | (Online) growth with a realistic approach | Marketeer & project manager
    DIGITAL AND IT
    January 2024 - Today (2 years and 5 months)
    Amsterdam, Netherlands
    As a starting-up specialist, I help you and your company to pick up that one project (again). From online marketing that is performing again after a dormant period, to a start-up within a corporate or the step from start-up to scale-up. I understand where you stand, know what works, and have proven this at various organizations.

    In addition to years of experience in online marketing, my strength lies in making plans practical and feasible, so that it really works for your organization.

    ⭐️ Time to sharpen up your online marketing again? Want to grow in online visibility or get a grip on your marketing activities again? Are you stuck in planning, execution, or direction?

    ✅ Then I'd love to help. With a realistic approach and broad experience in online marketing. No empty promises or vague plans, but practical solutions and clear steps that work. Whether you're a start-up just beginning, an SME looking to scale up, or an established organization wanting to push forward in marketing, I'll think along and get it done.

    🤝 In recent years, I've helped companies build a strong online foundation, launch new brands, and seize growth opportunities. From strategy to execution, always with structure, creativity, and energy. If I lack specific expertise, I'll bring someone from my network in so you get what you need.

    ☕ Does this sound like something for you? I'd love to meet.
    Online Marketing Marketing Strategy Project Management Start-up Consulting Team Management
  • KINTO - Louwman & Parqui
    Online Marketing Specialist
    AUTOMOBILE
    March 2024 - June 2025 (1 year and 3 months)
    Utrecht, Netherlands
    Setting up the KINTO concept in the Netherlands on behalf of Louwman & Parqui.

    Responsible for developing and executing the strategy, including optimizing the website and coordinating between different departments. Additionally, responsible for setting up and optimizing all marketing channels to successfully introduce the KINTO brand into the Dutch market.

    Start-up Marketeer
    - Launching a new brand
    - Brand development and positioning
    - Website design and build
    - SEO: content, technical, and authority
    - Development of marketing materials
    - Setting up advertising campaigns
    - Strategic project management and content coordination
    Content Marketing Marketing Strategy Online Marketing Website Optimization Email Marketing

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Education

  • BBA in Fashion, Fashion Business
    TMO Fashion Business School
    2019
    BBA in Fashion, Fashion Business
  • Pre-university education (VWO), Economy and Society Profile with German and Biology
    Dorenweerd College
    2015
    Voorbereidend Wetenschappelijk Onderwijs (VWO), Economy and Society Profile with German and Biology

Skill set

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