Karlijn De Jaegher

Partnered with COO to define product-adjacent operational strategy across 13 agencies (800+ employees) Acted as Head of AI transformation within the different agencies. Implemented and improved the AI Hub based on agency feedback. Improved sales pipeline visibility by 80%, as measured by CRM-driven reporting accuracy, by leading the group-wide implementation of HubSpot and defining shared KPI frameworks aligned to growth goals. Developed KPI frameworks linking customer engagement, revenue growth, and operational performance. Strengthened culture and cross-agency collaboration, as measured by a 15% increase in cross-agency sales, by designing and running group-wide forums for account managers and monthly business development boards.

Delivered end-to-end program execution for a B2B2C mobile product, as measured by successful rollout, by orchestrating planning cadences and stakeholder alignment across 45+ globally distributed team members. Played the connective tissue role across product, design, engineering, and business teams, keeping alignment strong and momentum high as priorities shifted in complex delivery environments. Reduced customer onboarding steps by 35%, as measured by process efficiency gains, by redesigning customer journeys in close collaboration with product and engineering teams. Improved team satisfaction by 25%, as measured by internal satisfaction surveys, by owning consulting-wide All Hands and acting as People & Culture lead for a 43-person team.

Facilitated executive workshops to define brand positioning and align leadership on business and brand strategy. Delivered global brand programs and activations (e.g. for ABB and Vontobel).