Freelancer profile translated to English.

Description

With over 10 years of experience in visual communication, I support brands and creators in designing coherent, sensitive, and strategic visual identities.

My expertise covers photography, art direction, fashion and luxury universes, event management, content creation, as well as trend analysis and decoding. I am involved from strategic thinking to production, developing images and narratives that strengthen brand identity, desirability, and clarity.

My approach combines aesthetic rigor, editorial vision, and storytelling, with particular attention to detail, emotion, and the overall coherence of projects.

Available for one-off assignments or long-term collaborations, I would be delighted to discuss your challenges and imagine tailor-made visual solutions together.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Atelier Initiales
Creative Director
LUXURY GOODS
September 2024 - Today (1 year and 9 months)
Paris, France
Karla collaborates with Initiales by leveraging her expertise in photography, art direction, set design, and rebranding. She develops a structured editorial plan, a content strategy, and a social media strategy aligned with the brand's evolving positioning. Through a strategic approach to visual storytelling, she translates the poetic universe of Initiales into coherent and impactful narratives, designed to enhance the brand's desirability and clarity.

Her artistic sensibility, combined with a keen understanding of brand challenges, allows her to collaborate closely with the client and support the maturation of their vision. With precise art direction and demanding execution, Karla develops high-value concepts and visuals that accurately embody Initiales' values of heritage, artisanal craftsmanship, and contemporary modernity.
Art Direction Visual Communication Photography Web Content Writing Shopify
Escada
Senior Visual Merchandiser
LUXURY GOODS
July 2013 - October 2020 (7 years and 3 months)
Paris, France
Visual Identity – Escada (France, Monaco, United Kingdom, Germany, Italy)

Direction and guarantee of the coherence of the brand's visual identity across several European markets

Conception of creative concepts and art direction for window displays and visual merchandising setups

Development, formalization, and deployment of visual identity guidelines

Transmission of the creative vision through training and support of local teams

Budget management and performance analysis to align creative choices with the brand's commercial and strategic objectives

Artistic direction and coordination of showrooms and events during Paris, Milan, and London Fashion Weeks