Karla Perez

Developed and executed the brand's digital marketing strategy. Built and managed influencer partnerships in France and internationally. Managed TikTok collaborations and TikTok Shop partnerships. Created and edited high-performing content (Reels, TikTok, Stories). Boosted brand and founder's visibility across Instagram, Facebook, TikTok and Snapchat. Led CRM campaigns from segmentation to performance analysis, implementing targeted automations to optimize the customer journey.

Managed digital brand awareness and lead generation campaigns for 5 premium wine brands. Developed email marketing and CRM strategies to enhance customer engagement. Created digital content that boosted engagement and generated leads. Trend monitoring and proposal of innovative ideas (contests, animations). Analysis of post and campaign performance for optimization. Website management for Cave de Monaco and Dionysos: banners, visuals, product pages, stock updates. Achievements: Increased lead engagement by 40% through targeted digital campaigns. Boosted social media following by 60% in 5 months, improving brand positioning. Achieved a 40% newsletter open rate, enhancing customer engagement.

Managed B2B sales pipeline, processing and optimizing lead-to-order workflows. Negotiated with distributors and logistics partners to optimize pricing and delivery terms. Creation and tracking of invoicing, recording of B2B orders, and account openings. Maintained CRM records and lead tracking, ensuring data accuracy for prospecting. Developed sales dashboards and reports, leveraging analytics to identify growth opportunities.