Freelancer profile translated to English.
Back to original languageAbout Karla
Many e-commerce brands grow in revenue while profitability and customer value stagnate.
The reason often lies not only in the channel itself, but in which products new customers buy first, how profitable these initial purchases are, and whether long-term repeat purchases result from them.
Therefore, we do not consider growth in isolation through platform metrics such as ROAS or CPA.
We analyze:
- which products generate profitable customers,
- which offers increase customer value,
- and how profitable growth actually is after marketing, product, and operational costs.
We combine data-driven advertising materials, paid social, and economic growth logic into a system that not only generates reach but also more profitable growth.
Our work along the customer journey includes:
- Meta, TikTok & Google Ads
- Klaviyo Email & Retention
- Performance Creatives & UGC
- Advertorials & Landing Pages
- PDP & Shop Optimization
- Offer & Entry Product Strategy
- Customer Journey & Repeat Purchase
- Reporting based on actual profitability
- Klar Tracking Partner
We consciously work with a few selected brands and agencies to be able to closely support growth operationally.
Instead of standard reporting and isolated channel optimization, the focus is on one question:
Which customers, products, and initial purchases generate profitable long-term growth?
German
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- &MenzelFounder @ &Menzel | Profitable growth for e-commerce brandsDIGITAL AND ITApril 2022 - Today (4 years and 2 months)Berlin, Germany&Menzel supports Shopify brands in growing more profitably.Not in isolation through platform metrics or individual channels, but through the economic connection of acquisition, initial purchase, and repeat purchase.Many brands grow in revenue, while profitability, customer value, and cash flow do not grow in the same proportion.The reason often lies not in the channel itself, but in:
- which products new customers buy first,
- which customer groups generate long-term value,
- and how profitable growth actually is after marketing, product, and operational costs.
Therefore, we do not consider growth in isolation within the ad account.We analyze:- which entry products enable profitable repeat purchases,
- how offers, customer journey, and purchase moments interact better,
- and how demand can be processed more economically profitably.
The focus is on established Shopify brands.&Menzel consciously works with a few selected brands and combines product, growth, and profitability into a common economic strategy.
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Education
- Marketing CommunicationDesign Akademie Berlin2020Mein Bachelor-Studium "Marketing-Kommunikation" an der Design Akademie Berlin beschäftigte sich mit Marketingstrategien mit dem Schwerpunkt Werbung. Wir lernten, Kampagnen zu entwickeln, Ideen umzusetzen, Botschaften aus Phänomenen herauszulesen und Bilder und Worte bewusst und angemessen einzusetzen.