Freelancer profile translated to English.

Description

I am a Retail Excellence Director in beauty and luxury, specializing in deploying brand strategies in retail, integrating omnichannel customer experience, retail education, and business performance.

You might ask why beauty?

The story began with my grandmother when I was 6 years old, who used to take out her beautiful powder compact and satin lipstick from her handbag. Each time, I was fascinated by the beauty of the gesture, and it gave me a real emotion. This emotion has become my signature.

So, it was natural for me to progress in major international groups, working on proprietary brands like Coty and L'Oréal before joining a retailer.

What drives me in my profession is working 360 degrees on strategic and organizational transformation topics, in service of the business.

My expertise is structured around three main pillars:

1️⃣ The Retail Excellence Sales Force

I am convinced that people and teams make the difference. My coaching certification allows me to develop teams by valuing the collective in service of the business.

At Sephora, I deployed a retail performance program, integrating 1,800 in-house sales staff in 28 countries and 2,000 stores, and making education a strategic and business partner for the brand.

I also led an e-retail project to upskill sales staff on social media.

And finally, I manage retail academies, like at L'Oréal or Sephora, with real development paths, integrating the digitalization of our sales staff.

2. Omnichannel Customer Experience

Rebalancing the share of Retail vs. Digital to 70/30 involves more digitized customer journeys for certain strategic launches (QR CODE / digital experience) and online-offline consistency.

3. Retail Performance Management

Management of qualitative and quantitative KPIs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

THE CLOTHETTE RETAIL
Global Retail Director / Retail Excellence
September 2025 - Today (11 months)
40 corners & boutiques | 60 FTEs | France Market JW Anderson /Patagonia / Barbour / NN07 / Les Deux / Fear Of God
• ▪ Strategic and operational management of the French network: scope from €500K to €2M
• ▪ Retail Excellence / CRM / KPI management / Recruitment & Training
Retail Management KPI Performance Management Training Retail Excellence
COTY PRESTIGE
Retail Excellence Director |
January 2023 - January 2024 (1 year)
• ▪ Launch of ORVEDA skincare: opening of a boutique in Shanghai
• ▪ Creation of the Retail Experience strategy in skincare and perfumes.
• ▪ Development of the CRM strategy: loyalty program and Clienteling
CRM Retail Training Commercial Strategy
SEPHORA COLLECTION ǀ +1 Md€ CA
Omnichannel Customer Experience & Training Director
January 2018 - January 2023 (5 years)
Europe
Key results  1800 brand-dedicated sales staff | 28 countries | 1000 stores in Europe | 150 stores in Asia  Management of the omnichannel Retail & training experience  Creation of the digital platform "House of Beauty": "Best Retail Experience" Award  CSR brand strategy 'We care for good': onboarding 700 employees | "World Tour"

Develop a high-impact business Retail transformation program
• ▪ Retail Education Program: Onboarding & expertise in services / professions / Business
• ▪ 360° network activation: merchandising / makeup services / uniforms
• ▪ Direct contribution to growth: +30% sales in Top Doors (vs. N-1) IPT from 1.5 to 2.3 over 3 years
Manage the omnichannel transformation of omnichannel operational marketing
• ▪ Activation of brand animation plans in coordination with key expertise areas (Trade, Merchandising, Uniforms, Digital) and maximization of retail visibility.
• ▪ Development of brand awareness on social networks (storytelling / Chatbot)
• ▪ Deployment of Beauty Tech innovations to enrich the ON/OFF line customer experience
Develop the CSR brand platform 'We care for good'
• ▪ Strategic transformation program for sustainable development
• ▪ Field tour with management committees & sales force: "World Tour" EME/SEA/CHINA
• ▪ Business impact: +15% Sell-out Europe / +25% Makeup
Customer Experience Training Brand Activation Retail KPI