Freelancer profile translated to English.
Back to original languageAbout Karine
Passionate about communication and information, I have always worked in this field. As the founder and manager of my own company for 17 years, I have acquired solid experience, particularly in developing strategic communication approaches and managing projects through to full operational deployment. Since arriving in Guadeloupe in early 2025, I have been trained as an assessor consultant in quality of work life and working conditions by AFNOR, a qualification for which I have obtained certification.
Depending on needs and requests, I work remotely throughout France or on-site in the Antilles-Guyane region.
Areas of expertise:
Definition of marketing plans, internal/external communication, public relations – press, organization of events, website production, online community management, media plan development, operational marketing management, development of sales support tools, direct marketing campaigns, management of budgets and dedicated teams.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Heureux qui communiqueManager ConsultantOctober 2007 - January 2025 (17 years and 3 months)Supporting companies in the implementation and execution of their marketing and communication strategy by managing their own actions on demand, in shared time, or on a project basis.
- General management of the structure (strategic, organizational, and financial management).
- Conducting consulting missions with various clients (diagnosis, recommendations, operational deployment), developing social media strategies.
- Writing diverse content (articles, summaries, newsletters, reports, posts...).
- Press relations (implementing action plans, writing press kits, press releases, distribution, exchanges with various trade journalists, economic journalists, ...).
- Federating and animating collective dynamics for diverse stakeholders.
- Sale of the company in March 2022 to the agency Partenaires d’Avenir: Director of the new entity from March 2022 to February 2025.
- ÉDITEURS DE LOGICIELS ET INTÉGRATEURS TELECOM ESN (ex SSII)Marketing & Communication Manager then DirectorJanuary 1992 - January 2007 (15 years)
- Complete management of the department with budget and team management.
- Operational management of press relations in direct contact with media (financial and trade communication).
- Direction of projects for implementing communication and marketing actions.
- Development and distribution of sales support tools and training for sales teams for better use of materials.
- Development and execution of the merger/acquisition communication plan.
- Implementation of a collaborative tool to centralize information sources for internal use (documentation, contact directory, training schedules...).
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Certifications
- Consultant in Quality of Work Life and Working ConditionsAFNOR