Freelancer profile translated to English.
Back to original languageAbout Karine
Hi there !
Knowing how to translate... is good, understanding your business and its challenges, is better !
For your words to retain their full meaning and have the desired impact on your target audience, a special expertise is required.
I therefore offer you to put my (long :-) years of experience as an International Marketing and Communication Director (USA) at the service of your corporate communication.
Bilingual French-English (and bi-national), and skilled in the exercise, I will know how to understand who you are addressing (your target audience) to stay as close as possible to your tone of voice (the way your company/brand expresses itself) while ensuring maximum impact.
My experience with major international B2B and B2C brands as well as ambitious SMEs in various sectors (over 50 clients supported) allows me to carry out your PRINT and WEB translations OR original copy for needs such as:
- B2B Corporate Brochures
- B2B / B2C Sales Materials
- Emails
- SEO-oriented WEB Content
- PPT Presentations
I can also assist you in writing your:
- Tenders
- Specifications
- Business Plans
- Investor Files....
Curious?
My qualifications:
_ US/FR Bi-national
_ Graduate of Sciences-Po Aix-en-Provence
_ MBA in International Management and Marketing (Thunderbird Graduate School of International Management, AZ, USA)
_ +10 years of practice in the US and internationally
_ 6 years as Manager/Founder of my Marketing Support Agency
_ Over 20 years of experience in Marketing & Communication
Talk to you soon!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- DreamitupChief Marketing Officer / Senior ConsultantMay 2020 - Today (6 years and 1 month)Aix-en-Provence, FranceAs an independent consultant, I strive to provide businesses the expertise they need to take their marketing to the next level. With a proven track record and a broad experience both B2B and B2C in France and abroad, I am able to address business challenges efficiently, with a methodical and pragmatic approach. Need an expert to help you build a strategy ? Lead a project ? Work with your team to develop their skills ? Let's talk about it.
- Outremer CatamaransHead Of MarketingApril 2021 - April 2022 (1 year)Global brand management, driving brand awareness and recognition worldwide.
- Enseigne Keep CoolMarketing Director & on-line salesJune 2018 - April 2020 (1 year and 10 months)Aix-en-Provence, FranceLeading company in the French fitness business with 270 gyms across France (500+ employees). Responsible for a team of 15 and overseeing all main functions of Marketing. Key Missions & Results : Re-structuring & recruiting of a 15 personnes team. KPI definition & tracking. Digital transformation : Audit & digital strategy definition (web re-design, SEA/ SEO, national & local campaigns, social networks, data mining, CRM…) Dev. and launch of innovative services (Moov' N Play) B2B Communication strategy (franchisees) Results YoY : V.U. : +53%, Leads : + 50%; On-line Sales : +73%, Brand awareness : 3rd in Top of Mind. (Sources: GA; BVA) Member of the Direction Committee
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Education
- MBA International Management, MarketingThunderbird School of Global Management1996MBA Management International, Marketing
- Political Sciences, International RelationsSciences Po Aix1993political sciences, International Relations