Description

In a world overloaded with data, clarity is power. Every company has data, but not everyone knows how to make it work for them. I specialize in turning analytics into strategies that drive growth and meaning.

As a Digital Marketing Manager with over 15 years of experience across banking, real estate, and transport, I help organizations make smarter decisions through data-driven marketing strategies. My approach combines strategic thinking, performance analysis, and creative execution. I can deliver 360° marketing actions that connect actions with results.

From customer acquisition to website optimization, campaign performance, and team leadership, I design and implement tailored digital marketing strategies that drive measurable growth. I thrive in multicultural environments where collaboration, curiosity and precision come together to create meaningful impact.

Whether you need to refine your digital strategy, structure your marketing analytics, or simply make sense of your data, let’s connect. I’d be happy to explore how data can become your next competitive advantage.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Dubai City (up to 10km)

Kokeliko
Digital Marketing Consultant
DIGITAL AND IT
September 2024 - Today (1 year and 9 months)
Dubai, United Arab Emirates
I help companies structure and elevate their marketing strategies through data-driven decision-making. I work with international and multicultural companies seeking clarity, structure and impact in their digital activities.

My expertise covers the full spectrum of digital marketing:
- strategic planning & performance marketing: from KPI definition to dashboard automation (Power BI), ensuring every campaign drives tangible results.
- customer acquisition & digital growth: SEO, UX optimization, conversion funnels, and multi-channel campaign management.
- brand awareness & digital presence: employer branding, content strategy, and social media amplification.
- cross-functional collaboration: bridging creative, IT, and analytics teams to deliver unified, efficient marketing ecosystems.
Marketing Data analysis SEO Digital communication Microsoft Power BI
Société Générale
Digital Marketing & Communication Manager
BANKING AND INSURANCE
January 2017 - December 2023 (6 years and 11 months)
Paris, France
Within the global communications division of Société Générale, I led the development and execution of data-driven marketing and communication strategies, focusing on performance measurement, digital optimization, and employer brand visibility.

I designed the analytical framework and reporting structure used by top management (Board, CEO, Executive Committee), driving informed decision-making and a company-wide data culture. I also managed the global recruitment website and digital ecosystem, implementing continuous improvements in SEO, UX/UI, content, and conversion optimization.

By combining strategic analysis with hands-on execution — from data visualization (Power BI automation) to social media and lead generation campaigns — I helped enhance brand impact, optimize digital performance, and align communication actions with measurable business goals.
Performance Microsoft Power BI Data visualization Corporate strategy SEO Optimization
Nexity
Marketing Digital Manager
REAL ESTATE
January 2007 - December 2016 (9 years and 11 months)
Paris, France
The Group's vibrant atmosphere, buzzing new brand acquisitions and overall rebranding propelled me into engaging and challenging digital transformation projects.
• Multiple channels customer journey and lead generation: in charge of multiple platforms optimisation: UI/UX, SEO, new features, landing pages, editorial animation, tracking management, data analysis.
• Collaboration with cross-functional teams to ensure alignment with overall business objectives and digital growth: including IT and creatives, as well as PR.
• Launch and leverage of the social media strategy, including E-reputation management: increasing brand visibility and engagement rate across multiple social media platforms.
Web analytics SEO Lead generation Social media Agile method