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Karine PasquayKP

Karine Pasquay

Communication, Web Marketing, and Events Expert

€650/day
Toulouse, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Karine

Independent communication & marketing consultant, I support VSEs and SMEs that wish to structure their communication, on a recurring or occasional basis, without hiring full-time staff.

With over 25 years of experience in marketing agencies, event management, and as a client in real estate development, I combine traditional strategy and digital expertise to meet current visibility and performance challenges.

👉My guiding principle: putting communication at the service of results.

Areas of Expertise
🔸 360 Communication (print, internal, institutional, brand awareness)
🔸 Digital Marketing (social media, newsletters, targeted campaigns)
🔸 Project Management (annual plans, coordination, budget optimization)
🔸 Event Management (turnkey organization and management)

References
I have managed communication projects for various brands, from large corporations to local associations:
  • Banks & Mutuals: Banque Populaire Occitane, Caisse d’Épargne, Mutuelle Intériale
  • Tourism & Services: Fram, Sofitel, Occitanie Regional Tourism Committee
  • Industry & Communication: Airbus, Orange, Terreal
  • Real Estate: Pitch Immo (Altarea Group), Nexity, AFC Promotion, Vinci Immobilier
  • Miscellaneous: Secours Populaire, Chérie FM, Compans Caffarelli Shopping Center, Syngenta, CFA Descartes...

My Values
✔ Rigor – achieving your objectives on time
✔ Creativity – proposing tailor-made and effective solutions
✔ Proximity – being a trusted partner by your side

Why work together?
I offer simple, concrete actions adapted to the real needs of entrepreneurs.
My role: to increase your visibility, coherence, and impact, with the flexibility of an independent consultant.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Basic

Can work on-site
Toulouse (up to 30km)

Experience

  • KAPCOM Consulting
    Marketing Communication Consultant - Founder
    REAL ESTATE
    July 2025 - Today (11 months)
    Toulouse, France
    Provision of outsourced consulting in digital marketing, omnichannel communication, event management, visibility, and brand awareness.
    I also specialize in organizing professional events (seminars, company anniversaries, open houses, groundbreaking ceremonies, first stone ceremonies) and private events (weddings).
    Examples of recently completed projects:
    - Support within a communication agency on various projects: complete rebranding of a Parisian training center (print + digital materials for students, partners, employees), launch of a real estate program...
    - Social media manager for a reception venue (seminars, weddings, stays)
    - Emergency communication plan (poster graphic design, social media post writing, website audit and improvement recommendations...) for a Parisian training organization
    - Event communication strategy for the launch of a new bookstore: partnership research, animation...
    Event Organization Communication Strategy Graphic Design Web Marketing Strategy Community Management
  • Secours Populaire Français
    Marketing Communication Consultant
    CIVIC AND SOCIAL ORGANIZATIONS
    April 2024 - July 2025 (1 year and 3 months)
    Balma, France
    • Graphic design of communication materials: sales posters, signage, internal newsletter, social media graphic content (Facebook, Instagram).
    • Reorganization of the charity shop.
    • Development of corporate partnerships for material and financial collections.
    • Organization of the 50th anniversary (2025) of the Balma committee.
    Content Creation Visual Communication Event Organization Graphic Design Partnership Management
  • Pitch Immo promoteur, Groupe Altarea
    Communication Manager" and Office Manager
    REAL ESTATE
    February 2011 - April 2024 (13 years and 2 months)
    Toulouse, France
    • Development of marketing strategies and implementation of online and offline communication plans for the establishment of a new shopping center, and the launch of housing and commercial operations: visibility optimization, lead generation...
    • Organization of internal and external regional events, up to 2000 people, and team supervision.
    • Maintenance and development of brand awareness and public relations.
    • Management and monitoring of budgets for sports partnerships and cultural sponsorships.
    • Graphic design of applications for real estate competitions and communication materials.
    • Management of general resources (operations, budget) and staff monitoring.
    Administrative and Organizational Management Internal Communication Event Organization Public Relations Marketing and Communication Strategy

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Education

  • Web Marketing and Community Management
    Senza
    2025
    Web Marketing et Community Management
  • Master's in Commercial Engineering in Communication, Advertising, and Public Relations
    ISEG
    1997
    Master d'ingénierie commerciale en communication, publicité et relations publiques

Skill set

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