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Karine MercierKM

Karine Mercier

Digital Project Director, E-commerce, Omnichannel

€1,000/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Karine

I manage your e-commerce or omnichannel projects from A to Z:
- Discovery and Scoping
- Management of multi-disciplinary teams (project managers, product managers, product owners, Business Analysts, IT, Front-End and Back-End Developers, QAs).
- Agile delivery within schedule, quality, and budget constraints
- Roadmap prioritization by value and ROI
- P&L Management
- Effective alignment with business stakeholders (marketing, sales, finance, supply chain, etc.)
- Mastery of omnichannel commercial strategy (acquisition, customer journey, retention, loyalty, CRO)

Over 20 years of experience in digital, from e-commerce to omnichannel, encompassing all successive phases of innovation. I have the unique ability to effectively bridge the gap between business and technology.

Highly focused on tangible results, operations, and delivery, I never lose sight of the initial objective and overall strategy. With a firm but fair approach, I guide teams towards their goals by empowering them with autonomy and responsibility.

Accustomed to international environments and rapid onboarding, I am immediately operational.

Experience in Retail.

Soft skills: adaptability, agility, solution-oriented, teamwork, listening, coaching, strong commitment to quality, affinity for luxury and artistic fields.

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**Client examples**:

- Fashion/Luxury (Chloé, Azzedine Alaïa, CHANEL, Christian Dior Couture, Saint-Laurent Couture, Lacoste)
- Perfumes and Beauty (CHANEL, L'Oréal, Yves Rocher)
- Watchmaking and Jewelry (CHANEL, Bell&Ross, Histoire d'Or, Marc Orian, Trésor, Stroili Oro, Oro Vivo)
- Assistance (Europ-Assistance)
- Insurance (AXA, RCI Banque, Europ-Assistance)
- Banks (Société Générale, Société Générale Private Banking, CaixaBank, Visa Infinite).
- Automotive (Fiat Group: Fiat, Alfa Romeo, Lancia; Renault Group: RCI Banque)
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 20km), Nantes (up to 10km), Bordeaux (up to 10km), Lyon (up to 10km), Lille (up to 10km)

Experience

  • Christian Dior Couture
    Head of Product and Media Department
    LUXURY GOODS
    March 2025 - June 2025 (3 months)
    Paris, France
    Led the PIM/DAM and CMS Domains in Agile @Scale mode within IT and the E-commerce Train (Transition Management).
    - Direct management of 19 people: 2 POs, 2 System Architects, 2 Scrum Masters, 13 Back-end Developers, and 2 QAs.
    - Responsibility for Build and Run in Production, reporting to business stakeholders and strategic alignment.
    - CMS Migration and Customization (Coremedia),
    - PIM/DAM: Data, flow, and performance optimization (Akeneo, AEM, Keepeek, Fluiid4)
    - Managed budgets and supplier contracting.
    Team Management Delivery Management Transition Management Agile Methodology
  • BELL&ROSS
    E-COMMERCE WEBSITE REDESIGN CONSULTANT
    LUXURY GOODS
    October 2024 - November 2024 (2 months)
    Paris, France
    Strategic and functional scoping, detailed specifications, e-commerce platform recommendation.
    - Platforms analyzed: Shopify, Prestashop, Adobe Commerce, and Salesforce Commerce Cloud (SFCC).
    E-commerce Consulting E-commerce Solutions
  • Thom Group
    Head of Digital and Omnichannel Innovation Projects
    LUXURY GOODS
    July 2023 - July 2024 (1 year and 1 month)
    Paris, France
    Managed the implementation of new projects:
    Innovation:
    • Metaverse,
    • NFT,
    • Online Raffle,
    Social:
    • Social Selling (France + Italy)
    Omnichannel:
    • Digital gift cards,
    • Mobile point of sale,
    • Omnichannel account creation (+ GDPR) …
    Managed 2 BUILD Project Managers
    Digital Transformation Innovation Omnichannel GDPR

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Education

  • Master of Business Administration
    The Ohio State University
    1995
    Master of Business Administration (M.B.A.), Marketing
  • AUDENCIA Grande Ecole Diploma
    AUDENCIA
    1994
    DESCNA, Marketing

Skill set

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