Freelancer profile translated to English.
Back to original languageAbout Karine
🎯 Google Ads & Certified SEA Trainer, I have been helping companies (startups, SMEs, large groups) and agencies for over 10 years with their acquisition strategy through:
- Google Ads (Search, Display, Performance Max, YouTube)
- Paid Social Ads: Meta, LinkedIn Ads, Pinterest Ads
🚀 My role:define a profitable strategy, manage your campaigns, and improve your performance(CPC, CPA, ROAS).
I provide services for:
- Campaign creation, structuring, and optimization
- Google Ads account audits
- KPI monitoring and results-oriented reporting
- Customized training for internal teams or specialized organizations
🔍Today, Google Ads is evolving towards ever greater automation(Performance Max, Smart Bidding…), with increasing opacity in results. Many advertisers get lost. **Automation does not replace fine human analysis**: it is essential to know how to read, decipher, and correct what the machine does not tell you.
👉 **My role is also to restore transparency and control**, so that every euro invested truly serves your business objectives.
đź’ˇ **My approach**: pragmatic, results-oriented, with a real long-term partnership logic.
🤝 **Flexible and responsive**, I quickly adapt to each work environment (startup, SME, agency) and to all types of missions: occasional support, replacement during leave, urgent launch or audit needs.
Spanish
Conversational
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Can work on-site
Paris (up to 50km), Rennes (up to 20km), Nantes (up to 20km)
Experience
- Havas Media GroupSEA Account Manager then SEA & Performance Group ManagerPRESS AND MEDIAMarch 2016 - May 2018 (2 years and 2 months)
Mission: Management of SEA accounts for major B2C brands and media
- Management of Google Ads and Bing Ads campaigns
- Account audits
- Research of search intentions and development of keyword plans
- Performance monitoring, regular reporting, and campaign optimization (CPC, conversion rate)
- Strategic recommendations to improve ROI and test new formats (Google novelties, market innovations, data-driven thinking, TV/SEA synchronization, SEA/SEO synergies, audience strategy, scripts, and campaign automation)
- Response to tenders
- Training and Management, supervision of a team of 2 Media Officers
🤝Client portfolio: Groupe PSA, Groupe Hyundai-Kia, Vinci Autoroutes, Coyote, Arte, Senseo - 🚀 Consultante Google Ads & Formatrice SEA – IndépendanteFreelancerFebruary 2019 - Today (7 years and 4 months)🚀Google Ads & SEA Trainer – Independent(since Feb. 2019)Mission: Strategic and operational support for companies on their paid acquisition levers.
- Creation, management, and optimization of Google Ads campaigns (Search, Performance Max, Display)
- Management of Social Ads campaigns (Meta, LinkedIn, Pinterest) for leadgen, traffic, or conversion objectives
- Execution of SEA/SMA audits, account redesigns, feasibility studies, strategic recommendations, and budget planning
- Reporting, KPI analysis, and continuous adjustments to maximize campaign profitability
- Conducting Google Ads training (preparation for Google Ads certification, budget management, campaign structure…) for organizations and companies
Collaboration with startups, SMEs, and agencies in various sectors (health, retail, tech, education, food) - PixalioneHead of SEA DepartmentMay 2018 - October 2018 (5 months)Paris, FranceHired to structure and develop the agency's SEA department, I was responsible for both the operational management of a team of consultants and the direct management of a client portfolio with strategic multi-lever accounts(Google Ads, Facebook Ads, LinkedIn Ads).
- Structuring and strategic management of the SEA department in a fast-growing agency
- Operational management of a team of consultants: skill development, quality processes, recruitment, training
- Redesign of internal tools and monitoring of department profitability
- Supervision of Google Ads, Facebook Ads, LinkedIn Ads accounts for high-stakes clients
- Co-management of complex multi-lever projects, development of strategic recommendations, performance reviews
- Active participation in business development: tenders, client presentations, partner sourcing
- Monitoring and integration of the latest SEA innovations (automation, smart bidding, scripts…)
Reviews
AD
Account deleted
Reviewed on 2/12/2020
Karine conducted a comprehensive SEA/SEM audit and proposed a rich strategy tailored to our target audiences. The deadlines were perfectly met, and the review meeting was clear and enriching. I recommend Karine.
Thomas
IOT Valley
Reviewed on 5/15/2019
Karine was very responsive and effective on a problem that was very painful for us: activating Ad Grants.
Recommendations
SC
+1
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Education
- Master 2 - Business Manager, Head of a Profit CenterIFAG Management & Business School2014Spécialisation Webmarketing > Comprendre les enjeux du web et du online pour la fonction marketing et commerciale ; > Appréhender les usages des consommateurs liés au web et à la mobilité ; > Acquérir un ensemble d'outils et de méthodes webmarketing, e-communication et e-commerce ; > Optimiser les dispositifs webmarketing en BtoB et BtoC.
Certifications
- Google Shopping CertificationGoogle Academy for Ads2018
- Google Ads Certification for Search AdvertisingGoogle Academy for Ads2018