Freelancer profile translated to English.
Back to original languageAbout Karine
ESSEC.
Transformation Driver.
Agile, strategic, and humanistic, I sincerely and intelligently support leaders and companies in their business transformation.
With over 15 years of experience as Marketing, Communication, Digital Transformation, and CSR Director in SMEs, mid-cap companies, multinationals, and startups, I have a deep understanding of the business world and the challenges faced by leaders and entrepreneurs;
My client and results-oriented approach will bring you added value.
Key Expertise Areas: CSR, CSRD, EcoVadis Assessments, CDP, step-by-step ACT approach, CSR Labeling (B Corp, Lucie, Positive Company), Digital Transformation, CRM, Branding, AI integration in business processes
Sectors: Agribusiness, Consumer Goods, Cosmetics, Banking & Insurance, Services, Consulting
Client References: L'OREAL, ENGIE solutions, AXA, Groupe NATING, MONDI, Groupe AUDEO, NATURDIS, MALT, CREDIT AGRICOLE, ...
French
Native or bilingual
English
Fluent
Can work on-site
Reims (up to 50km), Paris (up to 10km)
Experience
- Malt Community SA
On Malt
CDP ConsultantJuly 2024 - September 2024 (2 months)Support for internal teams in completing the CDP questionnaireAssistance in creating supporting documents (Physical Risk Mapping, Climate Plan, ...) - AMALTHEESustainable Strategy ConsultantCONSULTING AND AUDITSMay 2021 - Today (5 years and 2 months)Reims, France-Strategic business audit,-Implementation of CSR approach and management of audits and certifications (B Corp, Lucie, Positive Company),-Marketing Strategy,-Communication (internal and external),-Influence Strategy,-Positioning & Branding,-Digital Strategy (SEO, SEA, website redesign, social media, CRM, Data, growth marketing),-Digital Transformation,-Coaching of executives and entrepreneurs (RNCP Level 6 certified coach Linkup coaching and ICF member)-Support for executives in public speaking and media relations-Facilitator for "Climate Fresk" and "Responsible Management Fresk" workshops
- Organic AllianceMarketing, Communication and CSR DirectorAGRICULTUREFebruary 2018 - December 2020 (2 years and 11 months)Reims, FranceDefinition of the Ambition Organic Alliance 2025 strategy and commitments on 3 pillars: Diversity, Packaging Footprint and Transport, Accessibility to organic productsRedefinition of B2C brand platforms and Marketing strategy with the implementation of the marketing, communication, and digital action plan for the own brands portfolio (10 multi-category brands in Food, organic specialized stores, and GMS channels): 50 innovations launched in 3 years, packaging renovation (eco-design approach), recipe rework (Nutriscore implementation, evolution towards clean label recipes), creation of the BIODAY brand for GMS (Revenue > €3 million)Management of digital transformation (Creation of digital ecosystem, launch of websites and social media pages, implementation of B2B e-commerce digital platform, Acculturation Days)CSR Lead (evangelization strategy, implementation and monitoring of CSR audit management action plan)
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Education
- Master in ManagementESSEC2000Ecole de commerce Formation généraliste
- E-commerce ManagerEcommercemanagers.com2020Programme de 10 semaines pour maîtriser l'e-commerce : -Optimization Framework -KPIs -Content Marketing -Google analytics + Google Tag Manager -Landing page optimization -Trial and lead generation -E-mail marketing & lead nurturing -Conversion and onboarding -Customer success and retention -Advocacy -Google search ads -Google display and youtube ads -Facebook + Instagram ads -LinkedIn ads