Freelancer profile translated to English.

Description

12 years of experience in Digital Strategy consulting and as Marketing Director have allowed me to specialize in digital growth: traffic acquisition, customer journey, customer engagement.

I have already worked for about ten large companies (banking, insurance, transport, distribution, health, telecom, etc.) and SMEs, on missions ranging from 2 weeks to 18 months, whether remotely or embedded within teams.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Solucia Protection Juridique
Marketing, Digital and Communication Director
BANKING AND INSURANCE
September 2020 - December 2021 (1 year and 4 months)
Paris, France
Marketing
> Launch of offers for B2C and B2B markets (at a rate of 3 new offers/month) and management of the product catalog (+50 highly customizable service offers)
> Development of the sales strategy with the Commercial Director, design of sales support tools
> Deployment of new distribution models (e-commerce, telesales, partnerships)

Digital
> Generation of qualified leads (SEO / SEA / emailing / social media)
> Optimization of online conversion (UX, A/B testing, e-commerce journey)
> Integration of technological partners (AI, blockchain)

External & Internal Communication
> Redesign of the Solucia brand (positioning, charter, logo, e-reputation)
> Content strategy and 360 communication (trade shows, PR, social networks, blog, forum)
> Implementation of collaborative tools (Slack, Trello, WTJ), newsletters and internal events
Business Development Commercial Strategy Offer Marketing Webmarketing Strategy Growth Hacking E-reputation Branding
Thinkmarket Conseil en stratégie digitale
Digital Marketing Manager
CONSULTING AND AUDITS
January 2014 - August 2020 (6 years and 8 months)
Paris, France
Main clients: SNCF e-voyageurs, Hello bank!, SFR, BNP Paribas, MGEN, La Poste, Apave

> Launch of the hellobank.fr website (project management for 18 months, involving over 50 employees, leading to a complete redesign of the subscription process)
> Structuring of the commercial strategy for "Veiller sur mes Parents" from La Poste group
> Development of conversational strategies (Chatbot and Voice bot) for SNCF and BNP Paribas
> Management of e-CRM campaigns on the sfr.fr online store (20M monthly visitors)
> Launch of a new B2B service offer (consulting concierge) for Thinkmarket
> Management of market research (benchmark and competitive intelligence, opportunity analysis)
> Scoping of commercial tooling needs (physical store, e-commerce, and telesales) for MGEN
> Recruitment, team management, and training
Webmarketing Strategy Commercial Strategy Business Development E-commerce User Experience Design Team Management Project Management
Happyview.fr
Traffic Acquisition Manager
E-COMMERCE
January 2012 - March 2014 (2 years and 2 months)
Paris, France
Management of online acquisition campaigns (SEO, retargeting, emailing, marketplace, comparison sites) and partnership development
Business Development Traffic Acquisition SEO Retargeting Emailing Partnerships