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Karine BallandKB

Average response time: 1 hour

Freelancer profile translated to English.
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About Karine

Availability 3 to 5 days per week starting in September****

Graduated from Celsa and Ecole des Mines d'Alès, I split my time between digital communication project management and cultural projects. I can adapt my working hours and rates according to the company and the mission.

Experienced digital project manager and consultant, I master communication professions and webmarketing for institutional websites. I have worked in associations, SMEs, large companies, and ministries.

In response to what needs will my profile stand out from others?

Large companies or organizations:
- Facilitate the expression and formalization of needs through workshops (MOA)
- Coordinate dialogue between business units and IT
- Intervene in a tense and conflictual context
- Strengthen editorial communication teams
- Support digital transformation (I am a mentor on the OpenClassroom platform)

SMEs or associations:
- Establish a digital communication and content marketing strategy (statistical audit, overhaul of cross-channel editorial strategy, creation of an editorial charter, employee training)
- Train your employees in writing for the Web and support digital transformation (I am a mentor on the OpenClassroom platform)


Recommendations: feel free to visit my LinkedIn profile for recommendations. I have reproduced some of them in the portfolio.

Whatever your immediate need or your projects, let's talk about it.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Vernon (up to 10km), Rouen (up to 10km), Bourges (up to 10km), Nevers (up to 10km)

Experience

  • Fédération des Entreprises publiques locales
    Head of Publishing and Digital Communication
    PUBLIC SECTOR
    January 2019 - July 2020 (1 year and 6 months)
    Paris
    Publishing:
    - Responsible for 4 collections. Assistance in editorial conception and production monitoring of 15 annual publications (50 to 300 pages) for local public service professionals, local authorities, and parliamentarians.
    - Management of service providers (agencies, printers, SR)
    - Implementation of an online store to market publications
    - Conception of the SEO strategy for the two websites
    - Support for the federation's digital transformation
    - Intranet project management under SharePoint, change management support
    - Configuration of KPIs via Google Data Studio.
    See recommendation on my Linkedin profile
    Webmarketing Webmarketing Strategy Publishing
  • Première Urgence Internationale
    Head of Webmarketing
    CIVIC AND SOCIAL ORGANIZATIONS
    April 2017 - October 2018 (1 year and 6 months)
    Asnières-sur-Seine
    - Creation of the digital communication manager position
    - Tender and renewal of service providers
    - Creation and management of awareness and e-fundraising campaigns (landing pages, donation appeal emails, search, social and display ads, Google Grants management)
    - Internet project management (Wordpress) and contribution to editorial strategy
    - Implementation of social media strategy (Facebook, Twitter, G+, Linkedin)
    See recommendation on my Linkedin profile
  • BICE (Bureau International Catholique de l'Enfance)
    Internet Project Manager
    March 2016 - September 2016 (6 months)
    Paris
    Fixed-term contract from March to September 2016 - Website redesign monitoring - E-fundraising - Newsletter and emailing creation - Statistics and reporting

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Education

  • Master 2 Communication and New Technologies
    CELSA - School of Higher Studies in Information and Communication Sciences
    2009
    Formation en partenariat entre le Celsa et l'Ecole des Mines d'Alès. Gestion de projets web, stratégie de communication on-line
  • Master's degree in Political Science
    University Paris Nanterre
    2005

Skill set

Categories