Freelancer profile translated to English.
Back to original languageAbout Karina
Digital marketing and content creation expert with over 3 years of experience, backed by solid digital marketing training.
Passionate about visual and strategic creation, I master the complete management of social networks (Instagram, TikTok, LinkedIn): from the creation of photo and video content adapted to each audience, to the design of personalized templates to strengthen your visual identity.
Thanks to my in-depth training, I have acquired the necessary skills to optimize your content and campaigns in various markets, adapting each message according to your objectives and your target audience.
I design tailor-made digital strategies, based on a fine analysis of your market, your audience, and your competitors, to maximize your visibility and engagement.
In addition, I manage high-performing paid advertising campaigns, with dedicated content creation to boost your lead acquisition and conversions.
I support the growth of engaged communities, with an increase of over +300 active subscribers in a few months, and an average interaction rate above 15%. Through creative visual and video content, adapted to trends and the specific needs of each audience, I maximize the visibility and engagement of clients.
To discover my achievements and better understand my approach, visit Instagram @digitalsurfing.agency or the website
Ready to boost your digital communication?
Contact me to build together an effective strategy and impactful content that speaks to your audience.
French
Fluent
English
Native or bilingual
Spanish
Conversational
German
Basic
Can work on-site
Nice (up to 50km), Marseille (up to 50km), Lyon (up to 20km), Paris (up to 20km)
Experience
- UNIHEELSDigital Marketing, Content Creation & Social Media ManagementE-COMMERCEDecember 2024 - Today (1 year and 8 months)Nice, FranceTasks performed:- In-depth analysis of the target audience, market, and competition- Creation of professional accounts on Instagram, TikTok, and LinkedIn- Definition of a unique visual identity: design of templates, graphic charter, and adapted style- Development of personalized digital strategies, adapted to client objectives- Production of studio photo and video content, optimized for social networks- Copywriting for posts, Reels, and stories to engage the community- Implementation of a strategic editorial calendar for regular and coherent communication- Community management with targeted animation and community engagement- Creation of high-performing advertising content to boost visibility- Generation of qualified leads via social media and continuous optimization of online presence
- Maison BechardVisual Content CreationAGRICULTUREJuly 2024 - July 2024Aix-en-Provence, FrancePremium content creation, including meticulous photography and staged videography, specially designed to enhance each product. Each photo is conceived to highlight the quality and elegance of the pastries, while the videos tell a captivating visual story that enhances the brand and engages the audience.
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Education
- Bachelor's degree in Digital Marketing, E-business and EntrepreneurshipUniversité Côte d'Azur2025- Marketing digital : stratégie de visibilité, e-commerce et performance - Création de contenu pour le web et les réseaux sociaux (formats, storytelling, adaptation aux tendances) - Élaboration de stratégies digitales et marketing multicanal - Analyse du comportement du consommateur et études marketing - Construction du marketing mix et positionnement de marque - Techniques de vente, négociation et communication commerciale - Gestion de projets digitaux et coordination des actions marketing - Veille stratégique et innovation (France & international)