Freelancer profile translated to English.
Back to original languageAbout Karina
At your disposal to work on improving the user experience on your websites and apps!
With solid experience in product management, I have had the opportunity to work within multidisciplinary teams. I have a mixed profile between product management and conversion optimization, so I have a data-driven mindset that complements my interpersonal skills.
It will be a pleasure to discuss your needs for future collaboration.
Spanish
Conversational
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LVMHCRO ConsultantLUXURY GOODSDecember 2023 - Today (2 years and 5 months)Paris, FranceSupport for 4 LVMH group brands on their user journey improvement strategyCRO STRATEGY CREATION AND DEPLOYMENT- Definition of strategic axes for improving customer experience- Organization of workshops for prioritizing tests, based on data insights- Roadmap creation and monitoring- Weekly and semi-annual progress meetingsDELIVERY MANAGEMENT- Scoping of the use case to be tested, definition of the hypothesis and KPIs in partnership with the relevant teams- Creation of mockups on Figma and feasibility study with developers- Writing of the test plan/user stories for developers and stakeholders- Monitoring of test design in Kanban mode with JIRA- Test analysis and presentation of findings to the relevant teams and definition of next stepsBACKLOG MANAGEMENT AND PRIORITIZATIONBi-monthly meeting with the development team to review the prioritization of CRO team tickets for the next two weeks
- The Walt Disney CompanyCRO Expert (conversion rate optimization)TRAVEL AND TOURISMJuly 2023 - September 2023 (2 months)Paris, FranceSupport for product teams in improving user experience on Disneyland Paris websites and apps, in an agile environment.UX ANALYSIS- Gathering requirements from Product teams (web and app)- Analysis with Contentsquare and Adobe Analytics- Presentation of results, pain points, and recommendations to teams- Preparation and facilitation of workshops to identify and prioritize actionsPRODUCT PERFORMANCEBuilding product performance monitoring dashboards for squads (PO/product designer) and management
- The Walt Disney CompanyCRO ExpertTRAVEL AND TOURISMAugust 2021 - September 2022 (1 year and 2 months)Paris, FranceSupport for product teams in improving user experience on Disneyland Paris websites and apps, in an agile environment.UX ANALYSIS- Gathering requirements from Product teams (web and app)- Analysis with Contentsquare and Adobe Analytics- Presentation of results, pain points, and recommendations to teams- Preparation and facilitation of workshops to identify and prioritize actionsAB TEST PROJECT MANAGEMENT- Prioritization of A/B tests- Writing of the test plan/brief for development- Monitoring of tests after go-live- Analysis of results- Presentations of results and recommendations to the relevant teams
Reviews
Axel
Ulysse
Reviewed on 2/15/2021
We worked with Karina to take over after the departure of our Head of Growth, and she integrated perfectly to set up all the necessary stack for a smooth handover.
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Education
- DUT Techniques de commercialisationIUT TC Cannes2006
- MBA management des entreprises du tourismeESCAET2009
Certifications
- Google Data StudioGoogle Analytics Academy2020