Freelancer profile translated to English.
Back to original languageAbout Karina
Digital Marketing Strategist with +10 years of experiencehelping brands grow through multichannel campaigns, advanced analytics, and customer-centric strategies.
I have led end-to-end projects for companies like Walmart Chile (Lider.cl, Super Bodega Acuenta), Mallplaza, and Unilever, managing budgets over €1M and multidisciplinary teams.
My approach combines data and creativity to make decisions that maximize ROI.
How can I help you?
— Paid Media campaign audit and optimization (Google Ads, Meta Ads, LinkedIn Ads, Tiktok Ads)
— Acquisition and conversion strategy (SEO/SEM, sales funnel, growth hacking)
— Web analytics and reporting with GA4, Power BI, and Data Studio
— Digital reputation monitoring, crisis protocols, and social listening (Brandwatch)
— Automation and CRM (Salesforce, Brevo, Mailchimp, with AI)
— E-commerce, UX/UI, and customer journey optimization consulting
I work with tools such as: Google Analytics 4 · GTM · Power BI · Tableau · Salesforce · Hotjar · Zapier · Business Ads
If you are looking for a consultant who understands both strategy and execution, let's talk.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km), Barcelona (up to 10km)
Experience
- Agencia RayaHEAD OF REPUTATION & MONITORINGDIGITAL AND ITJanuary 2025 - Today (1 year and 5 months)Santiago de Chile, ChileResponsible for leading the strategic monitoring team for Mallplaza in Chile, Peru, and Colombia markets; and Unilever Chile, combining active listening with tools like Brandwatch and analysis of campaign performance and social media communications. I identify key insights, trends, and opportunities, anticipating potential reputational crises for timely action. My approach integrates qualitative and quantitative analysis, enabling data-driven decisions that strengthen the brand's image and its connection with local communities.
- WALMART CHILEDIGITAL CAMPAIGNS SPECIALISTE-COMMERCEJanuary 2021 - January 2024 (3 years)Santiago de Chile, ChileManagement and optimization of campaigns for e-commerce and app. KPI projections, analysis with GA and Power BI, design of sales equations, and collaboration with creative, IT, and commercial areas. Highlighted project: End-to-end launch campaign for SuperBodega Acuenta's e-commerce and 360 digital strategy for Lider.cl.
- AGENCIA RAYADIRECTOR OF ANALYTICSDIGITAL AND ITJanuary 2016 - January 2021 (5 years)Santiago de Chile, ChileTeam leadership, campaign analysis. Strategic redesign of the analytics area. Insight generation and internal/external consulting. Data integration into the creative process and leadership of digital transformation initiatives. Highlighted project: Restructuring and Digital Transformation of the analytics area.
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Education
- Digital Marketing with Artificial IntelligenceINESDI & UNIE2024Inteligencia Artificial aplicada en Marketing Digital
- Bachelor of Social Communication, Advertising MajorUCAB2015Lic. en Comunicación Social, Mención Publicidad