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Karina Arriaza QuezadaKA

Karina Arriaza Quezada

Designer, Cultural Manager and Museographer

€280/day
Santiago de Chile, CL
8-15 years
Multimedia Design
Graphic Design
Cultural Management
Museography
2D Animation

Average response time: 1 hour

Freelancer profile translated to English.
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About Karina

I am aGraphic Designer from the University of Chileand a multidisciplinary strategic professional, with specializations inCultural Management, Museography (PUC), and Heritage (MINCAP)**. I have over 12 years of experience leading visual narratives in the culture and higher education sectors, with a strong focus on **institutional strategic communication.

My differential value is the ability to articulatecorporate identitywith innovative multimedia narratives —such as Motion Graphics and audiovisual production— and the management of digital platforms (WordPress/CMS). I have demonstrable experience leading initiatives for public engagement, integrating editorial and curatorial criteria for institutional valorization.

I specialize in adapting messages for high-demand digital ecosystems, such as LinkedIn, Instagram, and TikTok, integratingArtificial Intelligencetools to optimize creative workflows. My approach combines aesthetic sensitivity with operational capacity to execute360° campaignsthat ensure excellence in dissemination andbrand positioning.
Culture
Consulting and Audits
Digital and IT Services
Social Networks
Press and Media

  • English

    Conversational

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Universidad de O'Higgins
    Designer, Cultural Manager and Museographer
    CULTURE
    April 2022 - January 2025 (2 years and 9 months)
    Rancagua, Chile
    Responsible for the visual strategy and content creation for the Extension Directorate, ensuring institutional identity standards and enhancing public engagement.

    MAIN ACHIEVEMENTS AND FUNCTIONS:
    • Digital Strategy:Creation of dynamic multimedia and audiovisual content for Instagram, LinkedIn, and the website, increasing the reach of the educational agenda.
    • Web Management (CMS):Constant administration and updating in WordPress, optimizing accessibility and user experience (UX).
    • Editorial Design:Development of complex pieces (Reports, Books, and Magazines) under strict graphic standards manuals.
    • Museographic Management:Technical and creative direction in the design of exhibitions and territorial installations.
    • Audiovisual Production:Post-production of informational capsules using After Effects and Premiere Pro.
    • Process Optimization:Implementation of efficient workflows integrating AI tools and project management methodologies.
    Web Design Multimedia Design Museography Cultural Management Social Media Management
  • Consultoría Estratégica en Industrias Creativas y Cultura
    Multimedia Designer and Visual Strategist
    CULTURE
    April 2019 - Today (7 years and 2 months)
    Santiago de Chile, Chile
    Advisory on the development of audiovisual narratives and design systems for sectors of high complexity such as Education, Science, and Human Rights.

    MILESTONES AND COMPETENCIES IN CREATIVE MANAGEMENT:
    • Audiovisual Storytelling:Creation of 2D animated content designed to simplify technical and social topics of massive impact.
    • Identity Systems:Development of brand manuals with a hybrid approach, functional in both digital environments and physical/exhibition formats.
    • Heritage Management:Valorization of digital assets and historical archives for dissemination on web platforms and physical tours.
    Consulting Cultural Management Graphic Design Social Media Management 2D Animation
  • ORT Chile
    Head of Design and Project Coordinator
    EDUCATION AND E-LEARNING
    March 2015 - August 2020 (5 years and 5 months)
    Santiago de Chile, Chile
    Led the institutional graphic area, focusing on brand modernization and the development of ecosystems for national training and educational material.

    **MAIN ACHIEVEMENTS AND FUNCTIONS**:
    • Team Leadership:Supervision of the integral development of corporate identity. Led the update of ORT Chile's brand image and graphic system, as well as the creation of visual subsystems for the various technical and technological training programs offered.
    • Project Management:Administration of the complete lifecycle of graphic and digital projects, from creative conceptualization to final delivery, ensuring alignment with institutional objectives.
    • Optimization and Suppliers:Management of external suppliers and leadership in quote negotiation, ensuring budget efficiency and quality in final results.
    • Creative Direction:Coordination of multidisciplinary teams to design innovative visual solutions that strengthened the organization's positioning. The standardization of graphics for training strengthened the organization's positioning and identity with corporate clients and students.
    Graphic Design Consulting Project Management Team Management Multimedia Design
Check out Karina's experience

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Education

  • University
  • Advanced Animation and Composition with Special Video Effects
    Academia MAC
    2013
    Animación y Composición Avanzada con Efectos Especiales de Video
Check out Karina's education

Skill set

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Canva
Adobe InDesign
Adobe Creative Suite
Artificial Intelligence
Wordpress

Categories