Freelancer profile translated to English.
Back to original languageAbout Karim
Senior consultant in Amazon marketing, marketplaces, and SEO, I assist brands, DNVBs, and manufacturers in structuring, optimizing, and making their e-commerce and beyond growth profitable.
My approach combines marketing strategy, branding, go-to-market, marketplace SEO, Amazon Ads, pricing, offer architecture, A+ content, Brand Store, and performance monitoring. The goal is to build a coherent, differentiating, and measurable marketplace presence, from brand positioning to conversion.
I work on key topics: Amazon audit, launch strategy, catalog optimization, Amazon SEO, Amazon Ads, Seller Central, Vendor Central, pricing, KPI reporting, AI automation, and marketing dashboards.
Certified Professional Scrum Master I, PSM I, I integrate a structured delivery approach: Prioritization of actions, clear roadmap, stakeholder coordination, and KPI-based execution monitoring.
I support companies in France, Switzerland, Luxembourg, Belgium, and more broadly in French-speaking markets, remotely with occasional travel depending on strategic issues.
My positioning: Provide a senior marketing vision, clear business insight, and performance-oriented operational execution to help brands sell better on Amazon and marketplaces.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km), Nice (up to 15km), Aix-en-Provence (up to 10km)
Experience
- Karaskin ParisMarketing Director, creation and scaling of a beauty brandFASHION AND COSMETICSJuly 2025 - January 2026 (6 months)Paris, FranceContext: creation and development of a beauty brand with a focus on e-commerce, Amazon, and marketplaces, from brand strategy to commercial execution.Main missions:- Brand Strategy: positioning, value proposition, product line architecture, pricing, and messaging.- Amazon: SEO, content, images, A+ content, Brand Store, variations, and conversion optimization.- Acquisition: Ads framework, promotional plan, KPI monitoring, and iterative optimization.- Processes: creative briefs, production cadence, prioritization, and operational roadmap.Results: €85,000 in cumulative revenue by the end of December 2025 during the launch period.Marketing ROI 1.18: €1 invested generated €1.18 in revenue.Performance achieved despite limited stock constraints at the end of the period, through content optimization and acquisition monitoring.
- Cosmos WaveOutsourced CMO, Amazon and marketplace strategyDIGITAL AND ITJanuary 2024 - Today (2 years and 7 months)Paris, FranceDirected the marketing and marketplace department of Cosmos Wave, providing strategic and operational support to e-commerce clients, brands, and manufacturers.Main missions:- Amazon and marketplace strategy: positioning, go-to-market, catalog structuring, pricing, and business prioritization.- Amazon optimization: SEO, content, listing, visuals, A+ content, Brand Store, variations, bundles, and conversion.- Acquisition: Amazon Ads framework, sponsored campaigns, ACOS, TACOS monitoring, KPI reporting, and profitability trade-offs.- Management: 30 to 90-day roadmap, team coordination, action prioritization, and executive reporting.
- Agence QreativMarketing DirectorDIGITAL AND ITJuly 2018 - March 2024 (5 years and 7 months)Paris, FranceMarketing Director & Creative Strategist | Qreativ AgencyLed the digital transformation for over 30 clients (B2B, e-commerce, SMEs) by combining strategic vision with creative excellence.Main missions:- Marketing Strategy: development and implementation of omnichannel strategies, e-commerce conversion funnel optimization, and KPI management.- Creative Direction: supervision of visual identity for 12 brands, interface redesign (UX/UI), and content production.- Management: led multidisciplinary teams (15 people): designers, developers, copywriters, and marketing specialists.- Growth: strategies generating an average increase of 45% in qualified traffic, 28% in conversions, and +35% in user engagement. E-commerce funnel optimization leading to an average increase of 22% in average order value.
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Education
- MBAISSEC2008
- Master International BusinessUniversité Paris-Sorbonne (Paris IV)2007
Certifications
- SEO CertificationHubSpot Academy
- Amazon Ads: Sponsored Ads CertificationAmazon Ads