Freelancer profile translated to English.
Back to original languageAbout Karim
I am a consultant in structuring and growth for VSEs/SMEs and an AI architect. I support VSE/SME leaders (5-50 employees) who want to: bring order to their organization, professionalize their sales development, and start using AI in a concrete and profitable way.
For about twenty years, I have worked alongside leaders (networks, franchises, SMEs) on: strategy, organization, management, finance, and sales.
Today, I combine this experience with AI: I am not a developer, I am an AI Architect who designs simple, coherent, and profitable systems, by leveraging tools (AI agents, n8n, Make, etc.) and, if necessary, technical experts.
What I bring to you:
1) Structuring & Organization
- Clarification of roles and responsibilities
- Formalization of key processes
- Implementation of steering routines (meetings, indicators, simple dashboards)
2) Commercial Performance
- Structuring the pipeline and follow-ups
- Coaching sales representatives / leaders on the sales approach
- Follow-up rituals (KPIs, objectives, action plans)
3) Business + AI Architecture
- Mapping your processes and identifying "Quick Wins"
- Designing an automation plan (which tools, in what order, for what ROI)
- Steering the implementation with your teams or your technical providers
My way of working
- Simple language, zero unnecessary jargon, focus on the concrete: Time, Revenue, and Margin.
- Step-by-step coaching, with skills transfer to your teams
If you feel that "everything rests on you", that processes are cumbersome, or that you waste time on repetitive and time-consuming tasks, we can look together at what is relevant to structure, simplify, and automate in your business.
I don't sell time, I sell ROI
Karim MJB
French
Native or bilingual
English
Fluent
Arabic
Fluent
Can work on-site
Paris (up to 50km), Rouen (up to 10km), Le Havre (up to 10km)
Experience
- WINAXIONVSE/SME Growth Consultant – Organization, Process, AI & Sales PerformanceCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 11 months)Île-de-France, FranceMission: Supporting business leaders in their growth and transformation strategy.I intervene in 5 key areas:- Operational Management Mastery- Sales Growth Strategy Mastery- Time Management Mastery- Systems/Processes/AI Architecture Mastery- Team Management & Leadership
- CARREFOURFranchise Brand Director - Carrefour Proximité France GroupRETAIL (LARGE RETAILERS)July 2016 - August 2021 (5 years and 1 month)Île-de-France, FranceCoaching and support for franchised SME business owners in managing their businesses.→ Areas of expertise and support:✔ Financial Analysis✔ Training the business owner in their role as leader✔ Team Management Consulting and Support✔ Asset Management and Valuation✔ Inventory Flow Optimization✔ Digital DevelopmentResults:35 VSEs/SMEs supported over 5 years (average annual developed turnover €43 million incl. tax); 12 business disposals over 5 years (average business value €800K incl. tax), 22 store remodels (Total remodeling value €4.4 million excl. tax)
- DIA GroupDirecteur réseau magasins Intégrés | Groupe DIA - ERTECO France (Paris)RETAIL (LARGE RETAILERS)July 2013 - June 2016 (2 years and 11 months)Paris, FranceGestion commerciale et financière d'un réseau intégré de centres de profits alimentaires.Missions:✔Management d'équipe✔Gestion commerciale et financière du réseau✔Animation commerciale et MarketingBilan:- Animation d'un réseau de 44 centres de profits- Management de 220 salariés- Portefeuille annuel moyen CA TTC 32 M€
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Education
- Licentiate degree, finance, accountingMAÎTRISE COMPTABILITÉ | Higher Institute of Accounting and Business Administration (ISCAE)2004Licentiate degree, finance, comptablité
- Master Degree, Commercial & MarketingCommercial School - Nantes Academy - France2000Master Degree, Commercial&Marketing
Certifications
- DISC Personality Profile Analysis CertificationERUDIA2022
- Neuro-Linguistic ProgrammingPNL International INC2016