Freelancer profile translated to English.
Back to original languageAbout Karim
I am Karim, a Senior Art Director and Brand Designer. For over 15 years, I have been helping ambitious brands create visual identities that capture attention and build immediate trust with their audience.
Based in Essaouira, I work 100% remotely with international clients. Sharing the same time zone as Europe, I guarantee ultra-fluid communication and continuous presence throughout your project (video meetings, Trello tracking, daily exchanges).
In a digital universe saturated with generic and automated solutions, I place artisanal know-how at the heart of creation. Every concept, logotype, and graphic charter is meticulously designed and executed with absolute manual precision. I blend clean minimalism with a demanding aesthetic to ensure your brand is unique, premium, and timeless, whether it's designing the identity for a high-end establishment, creating the universe for a B2C brand, or structuring complex corporate guidelines.
My expertise covers global brand strategy, art direction, visual identity creation, editorial design, and web design. I don't just deliver beautiful files; I build complete visual ecosystems designed to evolve with your company. Accustomed to high standards of excellence, I invest myself in your project with the same rigor as for my own studio, offering you the impact of an agency combined with the flexibility of a dedicated partner.
Take a moment to discover the excellence of my work on my Adobe portfolio (karimlahlou.myportfolio.com) or on Behance (behance.net/kwims). Let's build your future identity together: send me a message to discuss your current project and let's see how we can elevate your brand to the next level.
French
Native or bilingual
Arabic
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- CreatineAssociate Director & Art DirectorDIGITAL AND ITApril 2019 - Today (7 years and 4 months)Casablanca, MoroccoWithin my own studio, Creatine, I lead the overall art direction for companies and brands. My role ranges from initial strategic thinking to the complete deployment of their visual ecosystem. My expertise covers all communication channels: from branding (creation of strong and memorable visual identities) to web design (design of cutting-edge UI/UX interfaces), including editorial design and product packaging. I also integrate custom graphic creations, such as highly detailed illustrations or mascots for consumer brands. The objective is always the same: to combine impeccable aesthetics with genuine commercial intelligence to ensure maximum market impact.
- UpworkFreelance Art Director (Top Rated)DIGITAL AND ITJanuary 2018 - Today (8 years and 7 months)Essaouira, MoroccoI support a demanding international clientele on the Upwork platform, where I have obtained and maintained Top Rated status. I primarily focus on the art direction of digital projects, the creation of premium visual identities, and the design of complex interfaces (UI/UX). My approach is 100% results-oriented: I build memorable visual universes that translate my clients' strategy and strengthen their market positioning.
- Saga CommunicationArt DirectorDIGITAL AND ITJanuary 2017 - December 2019 (2 years and 11 months)Casablanca, MoroccoDuring my years in agencies, I was responsible for translating complex strategic briefs into impactful creative concepts for large-scale campaigns. I led the visual design of numerous projects related to branding, advertising, and editorial design. I consistently ensured a strong creative response across all these channels, while strictly adhering to the commercial requirements and deadlines of each client.
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Education
- Graphic DesignerArt'Com Sup2012Cursus intensif en Design Graphique et Communication Visuelle. Formation polyvalente axée sur la direction artistique, la création d'identités visuelles (branding), le design d'interfaces (Web/UI) et l'illustration. Développement d'une solide culture de l'image et expertise technique complète sur l'ensemble de la chaîne de production graphique.
Certifications
- Top Rated Professional (Graphic Design Expert)Upwork Global Inc.