Freelancer profile translated to English.

Description

A specialist in mass retail, my expertise focuses on business development, setting up distribution networks in hypermarkets and supermarkets, defining and drafting franchise disclosure documents (DIP), as well as recruiting and managing sales teams. With over 25 years of field experience, I support companies in various sectors (cosmetics, agri-food, mass retail) in their growth and network deployment strategy.

Languages

French
Native or bilingual
Arabic
Conversational

Workplace preferences

Remote only

Primarily works remotely

Kérior
Independent Business Strategy Consultant
CONSULTING AND AUDITS
January 2024 - Today (2 years and 5 months)
Aix-les-Bains, France
› Consulting on business strategy for the distribution of cosmetic products in mass retail.
› Identification and qualification of new points of sale and partner brands nationwide.
› Support on product offering positioning, negotiation with buyers, and shelf placement.
› Definition of listing strategy and in-store sales actions.
Polat Import
Business Strategy Consultant
CONSULTING AND AUDITS
November 2025 - Today (7 months)
Vaulx-en-Velin, France
› Consulting on business strategy and mass retail network development for a French distributor of imported food products.
› Recruitment, integration, and management of a freelance sales team dedicated to mass retail development.
› Definition of deployment strategy: targeting brands, prospecting plan, pricing policy, and network entry conditions.
› Management of field sales activity: team leadership, performance monitoring, reporting, and strategy adjustment.
› Supporting sales representatives in negotiations with mass retail buyers and in securing product listings.
› Development of butcher shop concessions in mass retail: brand prospecting, location negotiation, concept deployment.
› Definition and drafting of the Pre-contractual Information Document (DIP), the commercial concept, and the franchise development strategy.
› Business development: creating synergies between brands, suppliers, and commercial partners.
› Project management and coordination using digital tools (Workplace, AI: Claude, ChatGPT, Genspark).
Carrefour
Consultant
RETAIL (LARGE RETAILERS)
September 2023 - August 2025 (1 year and 11 months)
› Concession Development
Development of butcher shop concessions in mass retail: prospecting brands, negotiating locations, deploying the concept, technical support until opening, and contractualizing agreements.
Mass Retail Business Strategy Consulting Team Management Retail Franchise Network