Freelancer profile translated to English.
Back to original languageAbout Karim
"Digital product owner and project manager, I lead projects with a user-centric and data-driven approach. Passionate about product vision and agile methodologies, I particularly appreciate prioritizing business needs and coordinating agile teams. My expertise encompasses the redesign and optimization of digital platforms, ensuring solutions align with business objectives while providing a fluid and engaging user experience."
English
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- LOSCDigital Project ManagerSPORTSMay 2022 - Today (4 years and 3 months)Lille, France- Management of the LOSC mobile application project- Management of the technical architecture redesign for the 3 sites (Losc.fr, billetterie.losc.fr, boutique-losc.fr)- Management of the LOSC application project and launch- Management of the global front and back end redesign- Management of corrective and evolutionary maintenance of digital tools- Participation in the implementation of RCU and various customer data flows
- Castorama FranceProduct OwnerRETAIL (LARGE RETAILERS)October 2018 - February 2022 (3 years and 4 months)Lille, France
- Translation of user needs into functional specifications.
- Management of the backlog on Jira based on feedback from business teams
- Maintenance of the product roadmap: Planning evolutions, and ensuring consistency with the overall strategy
- Management of product feed integration for castorama.fr (oracle ATG & Riversand)
- Management of the promotional mechanics for the shopping cart and implementation of commercial operations
- Management of click & collect and store data flows.
- Incident management coordination between France/UK (Product data, stock, store data, web marketing flows) (service now)
- Prioritization of issues/evolutions (backlog up to post-release control) (Jira & confluence)
- Business point of contact for maintenance approval, by technical teams and post-implementation control
- UAT testing for various projects (new E-commerce site, mobile App...)
- Sodepac internationalWeb ManagerIMPORT AND EXPORTOctober 2016 - October 2018 (2 years)Lille, France- Redesign and migration of the seko-humidite.com website from Magento to Prestashop with integrationof a responsive interface (Html and css)- Implementation of animations and commercial offers (animated banners, product creations, promotions)- Revenue growth with an ROI-focused vision - affiliation, Google Ads campaigns, display advertising, and implementation of the online acquisition and loyalty strategy (SEO and remarketing).- Negotiation of contracts with service providers (transport, hosting, emailing platform)- Creation of newsletter campaigns with Sarbacane and Mailchimp (design in Photoshop, compliance with deliverability standards)
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Education
- Bachelor's Degree in Cultural and Media Industries: Theoretical and practical approach to the world of cultural and media industries, including the economic, ethical, and political aspects of the journalistic world.University of Lille 32014
- Bachelor's Degree in E-commerce and Digital Marketing (Webdesign specialization): Acquisition of IT knowledge for setting up an e-commerce site. E-marketing approach to creating and monitoring an e-commerce site (HTML, CSS, SQL, DTP, Prestashop)IUT Lille 22015