Freelancer profile translated to English.

Description

🚀 How to generate more sales and visibility online?

How to attract qualified traffic?

How to convert more visitors into customers?

How to structure a high-performing acquisition strategy while controlling costs?

For several years, I have been supporting brands like Shiseido, Intersport, and ambitious SMEs in implementing measurable and profitable digital strategies.

My approach is based on numbers, data, and performance, with a simple objective: to transform your online presence into a sustainable growth lever.

💡 What I can do for you:

SEO & GEO (Generative Engine Optimization): optimize your content for classic SEO (Google) and generative SEO (ChatGPT, Perplexity, Gemini...) so that your brand is visible in conversational AI results.

High-performing advertising campaigns: creation and optimization of your Google Ads, Meta Ads, LinkedIn Ads, with KPI tracking and continuous optimization.

Audit & Acquisition Strategy: development of a complete SEO/SEA action plan, based on your business objectives and competitive environment.

CRO / Growth Hacking: improvement of your conversion rate through data-oriented analysis and UX.

Tracking & Data: implementation of precise conversion tracking via GA4, Tag Manager, and performance dashboards.

🎯 Objective: to help you increase your sales, traffic, and visibility on the web and on generative AIs.

Industry field of expertise

Languages

English
Native or bilingual
Japanese
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Intersport France SA COOP
Traffic Acquisition Consultant
SPORTS
May 2022 - November 2022 (6 months)
Longjumeau, France
• Managed the audience of intersport.fr
• Benchmarked media and advertising campaigns
• Analyzed acquisition levers and online campaign performance

• Managed SEA and Social Ads campaigns:
- Via a dedicated agency for Google & Facebook campaign management
- Wrote and customized ads for each marketing peak
- Dashboards and performance monitoring

• Managed performance-based Display acquisition and media plans
- Via a dedicated agency for Display banners/videos
- Monitored programmatic Display campaigns
- Implemented complementary strategies between branding and performance

• Activated Retargeting and CRM levers: external emailing, lead ads...

• Managed SEO levers:
- Via a dedicated agency for natural referencing semantic recommendations
• Prospecting emailing: in close collaboration with CRM teams, you manage commercial pressure on a prospecting database and use external service providers for email address rental
• Activated drive-to-store levers via specific partners like Mobsuccess, Google (Local Campaign)
SEO SEA Facebook Marketing Google Analytics Google AdWords Facebook Business Manager Web analytics
NextGroup
SEO & SEA Consultant
EDUCATION AND E-LEARNING
December 2021 - February 2022 (2 months)
Vincennes, France
SEO – on 3 product lines:

- General audit of the existing situation, analysis, recommendations, and implementation
- Monthly technical audit and follow-up
- Keywords monitoring
- Semantics – proposal of articles and editorial keywords
- Netlinking monitoring + follow-up
- Analyze lead generation and correlate commercial activity with digital marketing

SEA – 3 product lines:

- Managed the agency and controlled Bing Ads and Google Ads campaigns
- Daily monitoring of campaign performance
- Optimization recommendations
- Follow-up on the implementation of recommendations and optimizations
- Analyze lead generation and correlate commercial activity with digital marketing
SEO SEA Web analytics Google Ads SEMrush Google Analytics Google Tag Manager Salesforce Google Search Console
Byredo
SEO/SEA Consultant
FASHION AND COSMETICS
November 2020 - January 2021 (2 months)
Paris, France
- SEO technical audit
- Analysis of customer behavior by country & Conversion funnel improvement
- SEA campaign optimization
- On-site SEO
- Analytics report
- UX advice
SEA SEO Google Analytics UI/UX

Check out Karim's experience

Olivier

Snack Groupe

Reviewed on 11/9/2024

Perfect Mission! I highly recommend Karim for your SEO and SEA needs. He completed a mission for me with remarkable professionalism and expertise.

Sylvain

Aji Group (Client Qaam Dres)

Reviewed on 6/25/2024

We have decided to continue working with Karim after a first highly satisfactory experience. In any case, everything is there: advice, friendliness, and results. Thank you.

Show all 5 reviews