Freelancer profile translated to English.

Description

Passionate about Client Satisfaction, I have spent over 10 years supporting large corporations in their digital and media strategy, mobile transformation, digital data analytics, and Cloud. Clients include major industries such as La Société Générale, Sephora, Orange, L'OREAL, Lancome, YSL, and many others.

My main skills revolve around agility, project management, agile coaching, design thinking, data analytics, and Growth marketing.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Arabic
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

ORANGE BUSINESS SERVICES
Customer Experience Coach E-Com & Boutique
January 2019 - January 2022 (3 years)
o Delivery: Improve the performance of the Virtual Try On Experience at LOREAL GROUP
▪ End-to-end management of Objective and KPI definition // Analytics & UX Tool Setup Quality // Insights Dashboarding // Optimization program for the Virtual Try On Experience performance on LOREAL GROUP's Brand Websites by Country.
▪ Evangelize key multidisciplinary stakeholders involved in the program (project managers and C-level) through guidelines, best practices in Agility, Digital CRO, and Client-centric Metrics.
▪ Evaluate the Pain Points of the Virtual Try-on Journey for brands by country and manage optimizations/recommendations. o My « Digital » Touch
▪ Tools: Jira, Confluence, Azure, Google Analytics, Contentsquare, Google Cloud, AI, Modiface,
▪ Clients: PSG, LOREAL, MSD, LANCOME, VICHY, YSLBeauty, NYX
CAPGEMINI
Digital CX Pool Manager
January 2015 - January 2018 (3 years)
o Delivery ORANGE France: Management of Digital Transformation Program and Direction of Voice of Client and Metrics Competency Pool
▪ 20 Projects including: Orange Money, Churn Journey Improvement, Customer Area, Orange and me Chatbot, Orange Business…
▪ Management of Governance, Scoping, Design Thinking, Prototyping, Mobilization/Build RUN program
▪ Coaching and sharing of Data Driven & CX Best Practices with Orange employees
▪ Supervise the Delivery of the team and CRO & Digital analytics Consultants
▪ Coordinate the project with business, data scientist, marketing, and IT teams
▪ Measure the Impact and delivery of projects and the Program as a whole using key KPIs, reasons for being, and objectives. o Management
▪ Recruitment and training of Business Analysts and Agile professionals
▪ Facilitate the Digital Customer Experience community through sharing, Digilunch events,
▪ Share Best Practices, Lessons Learned. o My « Digital » Touch
▪ Tool: AI, Jira, Confluence, Azure, Adobe Analytics, Contentsquare, Kameleon, SQL
▪ Clients: ORANGE, TOTAL, LEROY MERLIN (DMP & PIM), SEPHORA
FREE LANCE
Senior Digital Marketing Consultant
January 2013 - January 2015 (2 years)
o End-to-end Digital Transformation Project, Marketing Strategy, CRO, Growth Marketing, User Research, Design Thinking. o Clients and Partners: SEAT, CRTV (Cameroon Leading TV Channel), Lafriquecestchic.com, Picard.fr, Taxi G7