Freelancer profile translated to English.

Description

I am a communication strategy consultant specializing in strategic planning (brand platform, insight research, strategic recommendation writing), qualitative studies and semantic/media analysis (analysis, definition of key messages, writing of speeches and strategic notes), and social media strategy and implementation.

I support agencies (tenders or specific needs), institutions, political parties, and NGOs.

My focus is on institutional and political matters (WWF, COP21/22, EELV, Tunisian candidate and political party...) but I also work on B2C brand issues (tenders - Savencia, Tinder, Paso le Traiteur, Arte, Collaboration for the Mercedes brand during the Paris Motor Show, green beauty brand launch support...)

In parallel to my freelance work, I am also a professional lecturer at universities (CELSA, Descartes) and private schools (ESP, IICP, Cesacom). I teach social media strategy and strategic planning from the 3rd to the 5th year.

Here is a summary of my areas of expertise:

- Strategic Planning: responses to tenders, prospective and sectoral analysis, brand platforms, special influence operations, content strategy.

- Management: team calibration, management of various project stakeholders, recruitment and process implementation, service provider research and management.

- Social Media and Writing: ecosystem setup, publication calendar writing, content creation monitoring, content publication and moderation, article writing.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 20km)

Indépendante
Strategic Planning // Social Media Consultant
CONSULTING AND AUDITS
September 2013 - Today (12 years and 9 months)
Paris, France
- 2019 -

> Support for a green beauty brand in its brand launch: brand platform, social media strategy (ecosystem creation, briefing of service providers and writing of editorial calendars), influence, content writing (launch planned for March 2020)

> Implementation of the campaign strategy for a candidate and a party in the presidential and legislative elections: communication team structure and recruitment, implementation of the field campaign strategy via digital tools, implementation of strategic monitoring and a newsroom, development of the listening campaign strategy, monitoring of service providers and implementation of digital channels (candidate and party website, social networks, mobilization application).

> Social media audit and strategic recommendation for EELV candidates in the European elections.

> Research role for L'Argus de la Presse: media presence analysis

- 2018 -
> Digital launch strategy for WWF's We Act for Good application: social media management, design and implementation of an influence strategy

> Creation of social media content in collaboration with Publicis during the Paris Motor Show for a German car manufacturer (Instagram, Twitter, Facebook)

> Strategic Planning and Social Media strategy during tenders with communication agencies: Ogilvy, Integer, 65DB, Hungry and Foolish, Dare.Win

> Brand platform and influence strategy following the national boycott of a Moroccan consumer brand

- 2015/2018 -
> Research role for Havas Worldwide, analysis of discourse and image for institutional advertisers

- 2016/2017 -
> Strategic Planning and Social Media during tenders for the following accounts: 30 Millions d'Amis, EXPOFRANCE 2025, Agence de Biomédecine...

- 2015/2016 -
> Influence strategy for COP22

- 2015 -
> Prospective study "Cosmetic and hygiene rituals by 2020" in several countries for the firm TrendSourcing

- 2013/2014 -
> Qualitative studies conducted (Anakeen, L’Oréal Paris, Lesieur, Kerastase, SNCF, SODEXO…)
Social Networks Community Management Communication Strategy Strategic Planning Editorial Strategy
IFOCOP
Instructional Design - Creation of a Social Media Training Program
EDUCATION AND E-LEARNING
June 2017 - June 2018 (1 year and 1 month)
Paris, France
Creation of the "Community Manager" training program - 150 hours of courses over 6 months
Workshops and program development
Creation and writing of courses and assessments
Trainer for learners
CELSA, Descartes, ESP, Sup de Pub, Cesacom, IICP
Trainer for Digital Strategies and Strategic Planning (Bachelor's/Master's/MBA)
CONSULTING AND AUDITS
September 2013 - Today (12 years and 9 months)
Paris, France