Kari P.

- Development and planning of Instagram strategy.

- Content creation and copywriting.

- Instagram management.

- 1:1 Consulting.

- Email Marketing Strategy.

Cake By Pezzi, a company founded in 2018 in Melbourne, Australia, was born out of a passion for creating unique and creative desserts for any celebration.

• As the founder and owner of the company, I worked with the graphic designer to create a brand aligned with the client and product offering.

• Development of marketing materials to provide a high-quality product presentation.

• Managed and developed the website, including structure, content, and graphics.

• Creation of social media content and writing of client communications.

• Photography, production, and editing of videos for social media.

• Community management

https://www.instagram.com/cakebypezzi/

www.cakebypezzi.com

• Creation and writing of engaging and relevant content for the audience, press, partners, and clients.

• Writing, editing, and curating content developed for multiple communication pieces including; newsletters, press releases, blog posts, interviews, webinars, and social media.

• Develop and maintain professional relationships with the press and industry by executing the communication strategy.

• Facilitate public relations opportunities, develop article angles, generate ideas, prepare interview scripts, and manage the press and partner database.

• Ensure brand and message consistency across all channels.