Description

Hi, I'm a qualified marketing professional with a genuine passion for making things work better - for the people, the processes, and the business.

Throughout my career, I've built new processes from scratch, automated and optimised ways of working, and helped grow and develop teams. I take pride in creating environments where things run smoothly and efficiently, because that's just how I'm wired.

I'm goal-driven by nature, and I always like to start by asking "what problem are we solving?" That simple question can be surprisingly powerful, especially when a challenge isn't fully defined yet, or when the real issue turns out to be different from what was originally assumed. I'm just as useful helping you find clarity as I am executing the solution.

My background is broad, and I see that as a real advantage. I bring a wide range of skills and experience to the table, which means I can adapt quickly, get up to speed fast, and become a genuine asset to any team or organisation that's looking to grow, improve, or simply do things better.

If that sounds like what you need, I'd love to help. 😊

Languages

English
Native or bilingual
Afrikaans
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Freelancer / Founder
Content Marketing Specialist
January 2026 - Today (5 months)
Amsterdam, Netherlands
• ● Journey Beyond South Africa & Private Ocean Islands: Providing strategic consulting to a luxury travel group operating across 20+ countries, spanning content marketing, process improvement, and AI implementation. Key contributions include developing and executing marketing strategies, overhauling feedback management systems, and building tracking frameworks for visa and flight logistics. I work closely with the social media team to sharpen platform-specific content processes, advise consultants on leveraging AI for trip planning and destination research, and manage website content, SEO, and analytics to drive organic performance.
• ● Howzit: Founded and continue to grow a social sports community of 100+ members, organising regular meetups and padel tournaments that bridge expat and local networks through an inclusive, sport-centred environment.
Content marketing Writing SEO Webmarketing strategy Google Analytics Writing
CVMaker
Content Manager
January 2022 - January 2025 (3 years)
Amsterdam, Netherlands
Manage the UK site to ensure content consistency and co-lead the CMS migration with developers. Serve as a subject-matter expert by creating content outlines and refining CVs and cover letters. Oversee hiring and onboarding while building internal workflows in Confluence, Jira, and other collaboration tools. Collaborate with stakeholders, designers, and developers to integrate AI tools into the CV builder. Lead retrospective sessions to drive innovation, focus on user needs, and improve content. Recruit and onboard junior writers and team leads, shaping a high-performing, cross-functional team. Maintain a unified brand voice and messaging across all digital channels.
• ● Implemented a Jira Kanban board to boost productivity, collaboration, and visibility.
• ● Built a central Confluence knowledge base and content calendar for consistent, cross-project alignment.
• ● Created SEO-driven content strategies focused on user intent and brand guidelines.
• ● Presented strategic insights from DIGIMarcon and SEMrush conferences.
Talent Inc.
Writer
January 2020 - January 2022 (2 years)
Cape Town, South Africa
Provided strategic writing and career guidance to graduates, specialists, and C-level executives across global markets, empowering clients to achieve their career objectives. Specialised in crafting and editing high-impact CVs, cover letters, LinkedIn profiles, and other career documents, consistently adhering to international standards and best practices. Delivered a minimum of two drafts per day, utilising in-depth market research to tailor content to specific locales and industries. Led the full revision process, collaborating closely with clients to understand their needs, ensuring timely delivery and high-quality output from onboarding through to final submission. Demonstrated exceptional attention to detail, refining content to highlight strengths and maximise impact for diverse professional backgrounds.