Freelancer profile translated to English.
Back to original languageAbout Karen
Hello! I'm Karen Pierrat, a freelancer operating under the name Kap Kom.
I support VSEs/SMEs, independents, and marketing teams in their digital communication, with an approach that is creative, structured, and results-oriented.
My 6 areas of expertise:
1) WordPress Site Creation & Redesign
Clear, effective, and easy-to-administer sites: installation and configuration, theme, plugins (security, performance, SEO, forms), creation of key pages, content integration, on-page SEO optimization, and launch. I also assist you for a smooth handover.
2) Digital Project Management
Scoping, planning, organization, task tracking, coordination of stakeholders (dev, creative, partners), follow-ups when necessary, and quality control before production – to ensure the project moves forward frictionlessly.
3) Web Content Writing & SEO
Content designed for your readers and for Google: strategic topic research, outline, optimized writing (keywords, structure, internal linking), selection of royalty-free visuals, and integration on your site if needed.
4) Social Media (Facebook / Instagram)
Profile optimization, visual consistency, editorial calendar, creation/writing/publication (posts, carousels, stories), and sponsored campaign management via Meta.
5) LinkedIn
Profile optimization, content strategy definition, publication creation and scheduling, and targeted interaction actions to grow your network and enhance visibility.
6) Graphic Design (Canva + Adobe Suite)
Creation of print & web materials: business cards, flyers, banners, invitations, catalogs, newsletters, whitepapers, social media templates… All with a consistent visual identity and ready-to-use deliverables.
My work process is simple: objective → action plan → clean production → clear delivery.
Tell me where you stand (website, content, social media, materials) and I'll propose a tailored approach.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Kap KomFreelancerMarch 2020 - Today (6 years and 3 months)Graphic design, community management, web content writing, communication, website creation, SEO optimization...
- Concilio bathroom designCommunications ManagerOctober 2018 - February 2020 (1 year and 4 months)88440 Nomexy, FranceCompany specializing in bathrooms. Management of social media & website. Layout of brochures, flyers, catalogs, manuals. Graphic design, web content writing.
- LWS - Ligne Web ServicesSales AssistantMay 2008 - August 2016 (8 years and 3 months)Multi-tasking role. Management of pre-sales & after-sales customer service (emails, phone, live chat, disputes, etc.). Social media management. Web content writing. Creation of a help section - FAQ, explanatory videos, user guides. Optimization of customer experience: sales site, order process, service delivery, service usage. Company ICANN accreditation: file in English, administrative management. Newsletters, Facebook advertising campaigns, competitive intelligence, e-reputation.
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Education
- Expert photoshop, Design graphiqueMosaïque informatique2018Expert photoshop, Design graphique
- Licence, Commerce internationalUniversité Nancy 22008Licence, Commerce international