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Karen PierratKP

Karen Pierrat

WordPress | SEO | Multi-channel CM | Graphic Design

€200/day
Épinal, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Karen

Hello! I'm Karen Pierrat, a freelancer operating under the name Kap Kom.

I support VSEs/SMEs, independents, and marketing teams in their digital communication, with an approach that is creative, structured, and results-oriented.

My 6 areas of expertise:

1) WordPress Site Creation & Redesign
Clear, effective, and easy-to-administer sites: installation and configuration, theme, plugins (security, performance, SEO, forms), creation of key pages, content integration, on-page SEO optimization, and launch. I also assist you for a smooth handover.

2) Digital Project Management
Scoping, planning, organization, task tracking, coordination of stakeholders (dev, creative, partners), follow-ups when necessary, and quality control before production – to ensure the project moves forward frictionlessly.

3) Web Content Writing & SEO
Content designed for your readers and for Google: strategic topic research, outline, optimized writing (keywords, structure, internal linking), selection of royalty-free visuals, and integration on your site if needed.

4) Social Media (Facebook / Instagram)
Profile optimization, visual consistency, editorial calendar, creation/writing/publication (posts, carousels, stories), and sponsored campaign management via Meta.

5) LinkedIn
Profile optimization, content strategy definition, publication creation and scheduling, and targeted interaction actions to grow your network and enhance visibility.

6) Graphic Design (Canva + Adobe Suite)
Creation of print & web materials: business cards, flyers, banners, invitations, catalogs, newsletters, whitepapers, social media templates… All with a consistent visual identity and ready-to-use deliverables.

My work process is simple: objective → action plan → clean production → clear delivery.

Tell me where you stand (website, content, social media, materials) and I'll propose a tailored approach.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Kap Kom
    Freelancer
    March 2020 - Today (6 years and 3 months)
    Graphic design, community management, web content writing, communication, website creation, SEO optimization...
    WordPress Website Creation SEO Digital Communication Community Management Project Management
  • Concilio bathroom design
    Communications Manager
    October 2018 - February 2020 (1 year and 4 months)
    88440 Nomexy, France
    Company specializing in bathrooms. Management of social media & website. Layout of brochures, flyers, catalogs, manuals. Graphic design, web content writing.
    Social Media Digital Communication Layout Communication Strategy Poster
  • LWS - Ligne Web Services
    Sales Assistant
    May 2008 - August 2016 (8 years and 3 months)
    Multi-tasking role. Management of pre-sales & after-sales customer service (emails, phone, live chat, disputes, etc.). Social media management. Web content writing. Creation of a help section - FAQ, explanatory videos, user guides. Optimization of customer experience: sales site, order process, service delivery, service usage. Company ICANN accreditation: file in English, administrative management. Newsletters, Facebook advertising campaigns, competitive intelligence, e-reputation.
    Community Management Digital Communication Communication Strategy Web Marketing Strategy Social Media

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Education

  • Expert photoshop, Design graphique
    Mosaïque informatique
    2018
    Expert photoshop, Design graphique
  • Licence, Commerce international
    Université Nancy 2
    2008
    Licence, Commerce international

Skill set (15)

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