Freelancer profile translated to English.
Back to original languageAbout Karen
Social Media Manager, I help brands develop their visibility and performance through social media strategies, paid campaigns, and results-oriented influence programs.
My approach is based on both strategic and operational vision: defining media plans across all platforms (Meta, TikTok, LinkedIn, Google Ads), implementing and optimizing campaigns (A/B tests, performance monitoring, recommendations), as well as rigorous KPI tracking and client reporting.
My specialty lies in social ads campaigns. I have strong expertise in designing, managing, and optimizing paid social programs, with a strong focus on performance and acquisition. I work daily on Meta, TikTok, LinkedIn, and Google Ads, with a constant focus on testing, cost optimization, and maximizing ROI.
Used to working on 360° social media campaigns, influence activations, and acquisition programs, I bring a structured, performance-oriented approach with continuous improvement.
French
Native or bilingual
Italian
Conversational
English
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Addiction Agency ParisSocial media managerJune 2024 - Today (2 years and 2 months)Paris, FranceSocial Media Strategy, Ads Campaigns, Influence, Community Management, Client Management, Analysis/Reporting/Review• Development of media strategies across all online media levers: social networks (Facebook, Instagram, Twitter, LinkedIn, TikTok…)• Implementation and optimization of paid campaigns: operational setup, A/B testing of campaigns, monitoring, optimization proposals on META, Linkedin, Tiktok, and Google Ads• Reporting on campaign performance and client presentations• Support for junior profiles (interns/trainees)• Managing liaison between internal teams (strategic planning, art direction, creative writing) and clients• Monitoring media spending budgets: regular updates of budget tracking sheets• Implementation of influence strategy: contact, briefing, and follow-up• Community management: moderation, scheduling, and publishing• Participation in new business pitches
- Lelynx.fr ParisSocial Media, PR & Influence ManagerJanuary 2022 - January 2024 (2 years)• Definition of social media strategy• Conception and implementation of the social media editorial calendar• Writing content for social networks and branding materials (press releases, radio scripts)• Planning & sponsoring across all social networks• Management of influence operations• Coordination of branding activations• Press relations: journalist coordination, study execution• Brand image overhaul work• Briefing creative teams for visual content• Reporting & monitoring performance objectives
- Smile Conseil LevalloisVolunteer Talent ManagerMay 2022 - September 2022 (4 months)Supporting influencers with their agents at events, ensuring the smooth running of events and adherence to briefs. Proposing creative ideas.
Recommendations
Be the first to recommend Karen
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Digital CommunicationIICP Paris International Institute of Communication Paris2022Master en communication digitale
- Bachelor marketing des produits de luxeElysée marbeuf Paris2019Bachelor marketing des produits de luxe